This meta-analysis builds on the broad and diverse research on the persuasive effects of narrative communication. Researchers have found that narratives are a particularly effective type of message that often has greater persuasive effects than non-narratives immediately after exposure. The present study meta-analyzes whether this greater persuasive power persists over time. Results are based on k1 = 14 studies with k2 = 51 effect sizes for immediate measurement (N = 2,834) and k2 = 66 effect sizes for delayed measurement (N = 2,459). They show that a single narrative message has a stronger persuasive impact than a non-narrative message on attitudes and intentions at immediate as well as on attitudes, intentions, and behaviors at delayed measurement. Both message types did not differently affect the participants’ beliefs. Meta-analytic structural equation modeling confirms transportation as a mediator of immediate persuasive effects.
One aspect of the mediatization of politics is the idea that political actors adapt to the communication logic of news media to gain, for example, news media attention. Currently, this process may be influenced by the diffusion of the internet as a political communication channel, especially because online communication provides a new opportunity for political actors to communicate directly with citizens. Thus far, the adaptation to media logic by political parties has mainly been examined in the context of election campaigns. In order to transfer these findings to regular political communication, this study compares the use of media logic in the mass media and in direct political communication channels online and offline about the United Nations Climate Change Conferences 2011 and 2012. A quantitative content analysis of the conference protocols (input) and the presentation of the conference results in the seven most frequently used German offline news outlets (print and TV) and their online counterparts, as well as political offline and online communication channels like parliamentary speeches and websites of the six parties represented in the German parliament (output), was conducted. Results show that in the context of regular political communication, political actors seem to follow media logic to a lesser extent than in the context of election campaigns. Thus far, the influence of online communication on the mediatization of politics seems to be rather marginal. The causes and consequences of these findings are discussed.
This study aims to deepen our understanding of the persuasive effects of exemplars in the news by addressing the role of character depiction. Exemplification theory and narrative persuasion research are integrated to shed light on the psychological mechanisms mediating the persuasive effect. Two replicative field experiments (N = 389) were conducted manipulating the depiction of the character within a print news article in three factor levels (no exemplification, external view, and internal view). Regardless of the depiction of the character, presence of an exemplar increased narrative involvement that mediated indirect effects on message-consistent attitudes and behavioral intentions.
In this study, we suggest to amending the cognitive mediation model of learning from the news to explain the impact of news coverage on climate change on the recipients' acquisition of knowledge about the consequences of climate change. To test our theoretical assumptions, we combine a content analysis of 29 news media channels with a two-wave panel survey before and after the release of the 5th IPCC report. Results show that the amount of information on the consequences of climate change used in print media and prior knowledge are the strongest predictors of the knowledge in the second panel wave.
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