People were confronted with a barrage of negative news during the COVID-19 crisis. This study investigated how anticipated psychological impact predicted decisions to read personalized and factual COVID-19 news. First, participants chose, based on headlines, whether they wanted to read news articles (or not). Then, all headlines were rated on a set of motivational dimensions. In order to test confirmatory hypotheses, the data was divided into an exploration (n = 398) and validation dataset (n = 399). Using multilevel modelling, we found robust support for four preregistered hypotheses: choice for negative COVID-19 news was positively predicted by 1) personal vs. factual news; 2) the anticipated amount of knowledge acquisition; 3) the anticipated relevance to one’s own personal situation; and 4) participant’s sense of moral duty. Moreover, exploratory findings suggested a positive relationship between headline choice and anticipated compassion, a negative relationship with anticipated inappropriateness and gratitude, and a quadratic relationship with anticipated strength of feelings. These results support the idea that negative content offers informational value, both in terms of understanding negative events, and in terms of preparing for these events. Furthermore, engagement with negative content can be motivated by moral values.