Purpose -Society's concern about issues related to development aid to underdeveloped countries has grown significantly in recent years. The gross inequalities between North and South, constant conflicts, political crises, and natural disasters have sensitized society to the urgent need to help these depressed areas. The objective of the present study is to examine the role Spain's savings banks play in international cooperation and development as a field that society and the general public see as ever more crucial. Design/methodology/approach -The paper describes an exploratory analysis of the interventions carried out by all Spain's savings banks during 2009. Findings -The results of this exploratory study reflect an increasingly relevant role of these savings banks in cooperation for development, mainly due to pressure from their customers and from society in general. They also show the importance of so-called "Works in collaboration", mainly with non-governmental organizations/non-governmental development organizations, in designing and implementing corporate social responsibility programs. Originality/value -Much of the value of the present work is because of the lack of previous studies focused specifically on analyzing the role of Spanish savings banks in the field of cooperation for development. Its originality also lies in its proposing new courses of action in this area to improve that role.
Consumer reaction to cause-related marketing (CRM) has been examined through several polls and studies in different countries, with similar results (a general consumer acceptance). Many surveys show that consumers are more inclined to purchase products from companies that are considered good corporate citizens, and they would prefer to buy products from a company that had an association with a cause. We have studied consumer attitude and response to CRM among Spanish consumers, paying special attention to effects on satisfaction and loyalty.References available upon request 442
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