Industrial Marketing Applications of Quantum Measurement Techniques

Álvarez, Pedro; Galera, Clementina

doi:10.1016/s0019-8501(99)00064-4

Cited by 10 publications

(6 citation statements)

References 23 publications

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“…Service quality, together with the product's physical quality, increasingly form the basis for competitive advantage (Alvarez & Galera, 2001). Other research has also confirmed the importance of quality support services (e.g.…”

Section: H4mentioning

confidence: 95%

See 1 more Smart Citation

Marketing antecedents of industrial brand equity: An empirical investigation in specialty chemicals

Riel

Mortanges

Streukens

2005

Industrial Marketing Management

183

203

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Section: H4mentioning

confidence: 95%

“…However, quality can be considered equally important as price (Alvarez & Galera, 2001). Perceived value is therefore a significant concept in industrial markets.…”

Section: H4mentioning

confidence: 99%

Marketing antecedents of industrial brand equity: An empirical investigation in specialty chemicals

Riel

Mortanges

Streukens

2005

Industrial Marketing Management

183

203

View full text Add to dashboard Cite

“…The strength of perceived quality is primarily driven by tangible attributes of the product such as product quality, and intangible attributes of the firm such as service quality. Thus, in B2B markets, service quality including personal contact and support services, together with the product's physical quality, increasingly form the basis for competitive advantage (Alvarez and Galera, 2001;Morgan et al, 2007;Spreng et al, 2009), and are critical to purchasing decisions and branding (Håkan, 1982;Grö nroos, 1984;Rauyruen and Miller, 2007;Beverland, 2009). Viewed in this light, the fastener firms can reap significant industrial brand equity by increasing perceived product quality and perceived service quality in international B2B markets.…”

Section: Perceived Qualitymentioning

confidence: 99%

Do country‐of‐manufacture and country‐of‐design matter to industrial brand equity?

Chen

Su²

2011

Jnl of Bus & Indus Marketing

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Purpose -This paper aims to investigate the effects of country-of-manufacture (COM) and country-of-design (COD) on industrial brand equity. Design/methodology/approach -A conceptual framework to assess how international buyers evaluate industrial brand equity when confronted with a single cue and multiple cues is proposed. Data for testing the hypotheses are collected through fax, e-mail, and online surveys of managers from 102 industrial buyers of Taiwanese fasteners. A quantitative study is undertaken of 64 respondents using PLS analysis. Findings -The main finding is that the single-cue framework produces more statistically significant COM and COD effects on industrial brand equity than does the multiple-cue framework. The current results confirm previous findings that the country-of-origin effects based on single-cue and multiplecue studies produce conflicting and inconclusive results.Research limitations/implications -These findings underscore the findings that the impacts of COM and COD on industrial brand equity are jointly determined by study characteristics, research designs, and the nature of the dependent variable being investigated. Practical implications -A clear implication for managers responsible for branding and communicating B2B products in international markets is to continue to create clear awareness of the offering and to provide appropriate imagery for consolidating the reputation of firms in both their internal (product) and external (country-of-origin) dimensions. Originality/value -While country-of-origin and consumer products have been widely studied in the literature, the paper examines the effects of COM and COD on industrial brand equity in analyzing the process by which international buyers evaluate brand equity when confronted with a single cue and multiple cues.

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“…The strength of perceived quality is primarily driven by tangible attributes of the product such as product quality, and intangible attributes of the firm such as service quality. Thus in B2B markets, service quality including personal contact and support services, together with the product's physical quality, increasingly form the basis of competitive advantage (Alvarez and Galera, 2001), and are critical to purchasing decisions and branding (Håkan, 1982;Rauyruen and Miller, 2007). Viewed in this light, the fastener firms can reap significant industrial brand equity by increasing perceived product quality and perceived service quality in international B2B markets.…”

Section: Conceptual Development and Research Hypothesesmentioning

confidence: 99%