Purpose -Given the rise in popularity of festivals globally, the purpose of this paper is to examine two case studies to identify whether festival spaces could be identified as third places. This paper argues that third places are not vanishing but that new and emerging third places can be identified through applying the essence of third place theory. Design/methodology/approach -The primary case study for this paper is The Falls Music and Arts Festival in Marion Bay, Tasmania, Australia that was the focus of a two year study into the interrelationships between informal leisure, social capital and place characteristics. 30 semi-structured interviews, participant observation and 937 surveys were conducted. To support this paper, findings from a smaller third place case study of six semi-structured interviews and participant observation at the "Festival of Lights" held in Pukekura Park in the New Plymouth, New Zealand are reflected upon. Findings -Third place characteristics were elucidated in the Falls study. Essential characteristics of third places such as access to conversation, the evidence of "regulars", the chance meeting of a "friend of a friend" and a playful mood were identified. The location was an important meeting place for users to create, maintain and strengthen relationships. Repeat visits to this place was found to be integral to social networking and a feeling of "home". Insights from the Festival of Lights study support these findings. Research limitations/implications -Identifying festival spaces as third spaces contests traditional third place theory. It offers scope for festival organisers to explore more deeply the intangible aspects of the experiences they afford. More case study research needs to be conducted to explore this potential further as this is only a start at linking festivals to the essence of third place theory. Originality/value -This paper pushes third place theory forward. It responds to calls for exploration of new and emerging third places in contemporary society. This research adds a new take on this exploration by affording an Australasian perspective.
Purpose This paper aims to draw on Seamon’s(2012a, 2012b, 2014, 2015, 2018) theories on the “processes of place attachment” to understand the influence of place attachment on community leadership and the management of four towns in the Barossa region of South Australia. Design/methodology/approach The research methodology combines photo-elicitation, participant observation and in-depth interviews with 12 community leaders across four town groups. Scannell and Gifford’s(2010) tripartite model for place attachment is used to segment qualitative interview data to understand the nature of place attachment of community leaders. This was followed by thematic analysis using Seamon’s(2012a, 2014, 2018) six processes of place attachment to understand how the dynamics of place attachment as a series of processes interact to influence community leadership and place-based action. Findings The research revealed that community leaders in the Barossa region regularly confront a tension between the “Being” and “Becoming” of Place. It also suggests that place attachment for new residents is accelerated by engaging multiple place attachment processes; these can be measured using the research methodology in this study. The result is a tipping point where place leadership from new residents can accelerate towards the “Being of Place” showing a tendency towards protectionist behaviour commonly seen amongst long-term residents. Research limitations/implications Testing the findings in this paper in other rural regions and other cultural contexts will add further insight and validation of these findings. It is recommended that future research could further develop this approach through engaging multiple place-based community groups in the same town and across different locations to understand the pattern language of communities with more accuracy. Practical implications This study has enabled a deeper understanding of place-based community groups and their motivations to protect the status quo or promote change in the development and management of the place. Each community requires a tailored approach to place management and development to activate community resources and partnerships successfully. This research also provides knowledge on how to accelerate place attachment for new residents to improve their sense of belonging, value and purpose by engaging programs that engage all six place attachment processes. Social implications The research reveals that place relations are dynamic, complex and often political. Rural towns display a pattern language for how they engage networks and resources that government needs to understand to engage community stewardship of place – its social, environmental and economic setting. This research offers a method to better understand the pattern language of place attachment that drives community leadership and place management to help communities sustain themselves and adapt to change. Originality/value The research explores the inter-relationship between the place attachment of community leaders and their response to change from different types of community impacts such as bushfires or the COVID-19 pandemic. Understanding these processes is valuable in informing place management partnerships between community, business and government.
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