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How do verbal descriptions affect visual memory over the short-and long-term? Here we show for the first time that verbal labeling can boost visual memories, but the source of this benefit depends on whether representations are maintained over the short-term in visual working memory, or over the long-term in visual long-term memory. Across three experiments, we contrasted color memory of randomly colored objects when participants labeled (a) the color, (b) the object, or (c) the color-object binding, to memory under an articulatory suppression condition inhibiting labeling. Memory was tested at two time points: after three objects (visual working memory) and at the end of the experiment (visual long-term memory). In Experiment 1, color labeling improved, whereas object labeling impaired, visual working memory in comparison to suppression. Visual long-term memory remained unchanged across conditions. Experiment 2 tested whether this was due to poor overall long-term learning by repeating the colored objects over three successive working memory trials. This increased performance over the short and long-term; yet labeling did not change learning rate over repetitions or delayed memory performance, showing no long-term memory benefit. In Experiment 3, a labeling benefit was observed when the color-object binding was labeled both over the short-and long-term. Mixture modeling indicated that color-labeling benefits in visual working memory resulted from an increase of detailed visual memory, whereas long-term memory benefits accrued from categorical representations. Our findings point to dissociations on the role of language in visual working memory and visual long-term memory.

Significance Communicating in ways that motivate engagement in social distancing remains a critical global public health priority during the COVID-19 pandemic. This study tested motivational qualities of messages about social distancing (those that promoted choice and agency vs. those that were forceful and shaming) in 25,718 people in 89 countries. The autonomy-supportive message decreased feelings of defying social distancing recommendations relative to the controlling message, and the controlling message increased controlled motivation, a less effective form of motivation, relative to no message. Message type did not impact intentions to socially distance, but people’s existing motivations were related to intentions. Findings were generalizable across a geographically diverse sample and may inform public health communication strategies in this and future global health emergencies.

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The capacity limitations of visual working memory may be bypassed by verbal labeling. In adults, labeling increases estimates of both quantity and quality of visual working memory. However, we do not know when children begin to use labeling and whether labeling similarly benefits visual memories of children under and over age 7. We assessed whether children benefit from prompted and spontaneous labeling opportunities, examining how labeling affects the storage of categorical (prototypical) and continuous (fine-grained) color information. Participants memorized colored candies for a continuous reproduction test either while remaining silent, labeling the colors aloud, or saying irrelevant syllables (discouraging verbal labeling). Mixture modeling confirmed that both categorical and continuous representations increased with age. Our labeling manipulation showed that spontaneous labeling increased with age. For the youngest children, prompted labeling especially boosted categorical memory, whereas labeling benefited categorical and continuous memory similarly in the older age groups.