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Studies in transportation planning routinely use data in which location attributes are an important source of information. Thus, using spatial attributes in urban travel forecasting models seems reasonable. The main objective of this paper is to estimate transit trip production using Factorial Kriging with External Drift (FKED) through an aggregated data case study of Traffic Analysis Zones in São Paulo city, Brazil. The method consists of a sequential application of Principal Components Analysis (PCA) and Kriging with External Drift (KED). The traditional Linear Regression (LR) model was adopted with the aim of validating the proposed method. The results show that PCA summarizes and combines 23 socioeconomic variables using 4 components. The first component is introduced in KED, as secondary information, to estimate transit trip production by public transport in geographic coordinates where there is no prior knowledge of the values. Cross-validation for the FKED model presented high values of the correlation coefficient between estimated and observed values. Moreover, low error values were observed. The accuracy of the LR model was similar to FKED. However, the proposed method is able to map the transit trip production in several geographical coordinates of non-sampled values.

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This paper aims to compare the results of two techniques of Kriging (Ordinary Kriging and Indicator Kriging) that are applied to estimate the Private Motorized (PM) travel mode use (car or motorcycle) in several geographical coordinates of non-sampled values of the concerning variable. The data used was from the Origin/Destination and Public Transportation Opinion Survey, carried out in 2007/2008 at São Carlos (SP, Brazil). The techniques were applied in the region with 110 sample points (households). Initially, Decision Tree was applied to estimate the probability of mode choice in surveyed households, thus determining the numeric variable to be used in Ordinary Kriging. For application of Indicator Kriging it was used the variable "main travel mode" in a discrete manner, where "1" represented the use of PM travel mode and "0" characterized others travel modes. The results obtained by the two spatial estimation techniques were similar (Kriging maps and cross-validation procedure). However, the Indicator Kriging (KI) obtained the highest number of hit rates. In addition, with the KI it was possible to use the variable in its original form, avoiding error propagation. Finally, it was concluded that spatial statistics was thriving in travel demand forecasting issues, giving rise, for the both Kriging methods, to a travel mode choice surface on a confirmatory way.