Students are a group in society that obtains its status because of its ties to a university. Higher education certainly produces students who are excellent and competent in their fields. And interest in entrepreneurship. Developed countries both from the economic and industrial sectors are indicated by the entrepreneurial growth index. This study aims to determine the effect of social support and extraversion personality on entrepreneurial interest. The research to be conducted is a quantitative research type. This type of research design uses an Explanatory Survey. This survey was conducted by taking samples from the total population and using a questionnaire as a data collection tool. Furthermore, the methods used are descriptive and verification methods. The sample used in this study amounted to 100 respondents. The analysis carried out in this study used linear regression analysis. The results of this study indicate that social support and extraversion have an effect on interest in entrepreneurship.
There are various kinds of companies engaged in the field of care and beauty, considering the increasing demand for women's care. Competing with various product advantages, various types of products, and quality does not make The Body Shop lose consumers. Established since 1976 until now, The Body Shop has had its own place in the minds of consumers, by creating beauty and care products made from herbal, environmentally friendly, safe for skin and body. The purpose of this study is to test whether brand personality, brand experience, and brand love affect brand loyalty to The Body Shop consumers. This study was tested using multiple linear regression analysis techniques, with a sample of 100 consumers of The Body Shop. This study proves that brand loyalty has a significant effect on brand personality, brand experience, and brand love. Brand experience is proven to have an effect on brand loyalty. In addition, brand loyalty is also significantly influenced by brand love
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