This article sheds light on the entanglements of difficult heritage and digital media through an ethnographic analysis of digital photography and social media practices at the Memorial to the Murdered Jews of Europe in Berlin. After a discussion of the project 'Yolocaust', through which an artist publicly shamed the 'selfie culture' at the memorial, the article argues that the sweeping condemnation of digital self-representations in the context of Holocaust remembrance remains simplistic. Instead, many visitors explore and enact potential emotional relationships to the pasts that sites of difficult heritage represent through digital self-representations. This observation raises critical questions about the role of digital media in current transformations of touristic memory cultures.
This article develops the concept of emotional affordances, which is first used to describe the capacities of heritage sites to enable, prompt and restrict particular emotional experiences of their visitors. Secondly, the article asks how the emotional affordances of digital media, particularly those taking effect in digital photography and social media practices, allow visitors to mediate the emotional affordances of a particular heritage site. The argument builds on an ethnographic study of visitors’ digital image practices at the ‘Memorial to the Murdered Jews of Europe’ in Berlin and it demonstrates how visitors ‘capture the feeling’ of the memorial through such practices while also reshaping the experiences the place affords.
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