For good or bad, shopping and gifting are intertwined. This research looks at sources of gratification associated with shopping for gifts. More particularly, the roles played by general and specific shopping orientations in shaping gift shopping value and satisfaction are examined. Results from testing a theoretical model suggest that gift shopping orientations, such as agape, may dominate general shopping orientations, such as price consciousness. Also, the important role played by utilitarian shopping value is consistent with gift shopping more as a job than as a source of leisure. However, the results fall short of suggesting a negative relationship between gift shopping and hedonic shopping value. So gift shopping may be a job, but a job that is not so horrible after all.

In countries with bans on tobacco advertising and promotion, tobacco companies have focused their promotional expenditure on business-tobusiness relationship marketing activities aimed at retailers. However, evidence of such activities has been obtained through secondary sources only, including surveys and interviews with tobacco retailers and analyses of tobacco industry documents. To understand the breadth of promotional strategies employed in the retail sector to enhance tobacco sales, 10 semi-structured interviews were conducted with a sample of key informants who formerly worked for tobacco companies operating in Australia. A qualitative iterative approach was used to develop a thematic analysis of tobacco brand promotion and retailer marketing. Participants described tobacco retail marketing and promotion strategies that were categorised into three primary themes: (1) the provision of financial incentives, such as price promotions, cash payments and rebates; (2) the provision of experiential incentives, such as all-expenses paid vacations, exclusive parties and events, and (3) targeted marketing and education, which enabled retailers to market to consumers on behalf of tobacco companies. Such strategies had the ultimate objective of increasing market share and driving sales. For countries to comprehensively restrict all tobacco marketing, legislation must be introduced to outlaw these activities in tobacco advertising and promotion legislation.

Transnational tobacco companies are using Twitter to oppose tobacco control policy and shape their public identity by promoting corporate social responsibility initiatives in violation of WHO Framework Convention on Tobacco Control. Regulation of the tobacco industry's global online activities is required.

he use of vaping products, also known as electronic cigarettes or e-cigarettes, is a rapidly evolving area of public health research and policy development. Compared to other nations with a similar track record of successful tobacco control, Australia has adopted strict measures to control access to nicotine vaping products. Despite nicotine vaping products being positioned as an important cessation aid, 1 including by the tobacco industry, 2 there is limited evidence of effectiveness. 3 To date, the Australian Therapeutic Goods Administration (TGA) has not approved any nicotine vaping product as a safe and effective smoking cessation aid. 4 As of 1 October 2021, Australians require a prescription to legally access nicotine vaping products as an unapproved medicine. The scheduling change closes a regulatory gap between Commonwealth and state and territory laws and is intended to enable current smokers to receive health advice on the use and risks associated with vaping and prevent uptake by non-smokers, especially young people. 4 In New South Wales, and all other states and territories except Western Australia, the retail sale, purchase and use of non-nicotine vaping products by adults, provided no therapeutic claims are made, is legal. 5 With limited evidence available on the longterm health effects of vaping product use, there are concerns about product safety, 6 and the rapid growth in use by young people. 7 Vaping products contain a number of harmful substances including carcinogens such as formaldehyde, nitrosamines, and metals (e.g. nickel and chromium) and vaping products may increase the risk of cardiovascular diseases and lung disorders. 6,8 Nicotine use by young people is harmful to their developing brains and has adverse effects on the part of the brain that controls attention, learning, mood and impulse control. 9 An Australian study of 18-25-year-old never smokers found