Does santa have a great job? Gift shopping value and satisfaction

Abstract

For good or bad, shopping and gifting are intertwined. This research looks at sources of gratification associated with shopping for gifts. More particularly, the roles played by general and specific shopping orientations in shaping gift shopping value and satisfaction are examined. Results from testing a theoretical model suggest that gift shopping orientations, such as agape, may dominate general shopping orientations, such as price consciousness. Also, the important role played by utilitarian shopping value is consistent with gift shopping more as a job than as a source of leisure. However, the results fall short of suggesting a negative relationship between gift shopping and hedonic shopping value. So gift shopping may be a job, but a job that is not so horrible after all.

Impact of Giving on Self and Impact of Self on Giving

“…2) wrote "The only gift is a portion of thyself." At that time, gift-giving research was mostly interpersonal (giving to others) and it remains that way (Heath et al, 2011) with recent studies considering interpersonal gifting in business (Bodur & Grohmann, 2005), in romantic relationships (Schiffman & Cohn, 2009), in different cultures (Kimel, Grossmann, & Kitayama, 2012;Lotz, Shim, & Gehrt, 2003), for pets (Tesfom & Birch, 2010), and miscellaneous extensions of interpersonal gifting (Babin et al, 2007;Moreau, Bonney, & Herd, 2011). Even with this interpersonal emphasis, self-gifting has become a relevant though understudied aspect of the gifting literature (Heath et al, 2011;Ward & Tran, 2008).…”

B2B Channel Partner Programs: Disentangling Indebtedness from Gratitude

“…In marketing and consumer research, indebtedness mostly appears in studies of gift giving or receiving (Babin et al 2007;Larsen and Watson 2001), because receiving gifts can lead the recipient to feel indebted and perceive a need to reciprocate, which can further produce embarrassment or a sense of dependence (Belk and Coon 1993;Joy 2001).…”

Penilaian Kesan Manfaat Program Kesetiaan dalam Hubungan Kepuasan-Kesetiaan: Bukti Empirikal di Malaysia

“…Similarly, Kniveton (2005) found the evidence suggesting that from the less tangible benefi ts of the process-oriented experience aspects of membership, customers create affective and psychological bonds that can enhance satisfaction and loyalty. In the context of gift shopping, both utilitarian (tangibles) and hedonic (entertainment, emotional, social) benefi ts arise from shopping are related to consumer satisfaction (Babin, Gonzalez & Watts 2007). Similarly, utilitarian and hedonic benefi ts were found to predict outcomes such as satisfaction (Babin, Babin et al 1994).…”