This article extends research on tourism distribution channels, a topic dominated by studies of providers and intermediaries, by addressing the use of multiple channels from the visitors’ perspective. The article reports the results of intercept surveys of international and domestic independent visitors, and their use of a range of distribution channels to make travel, accommodation, and attractions arrangements at two New Zealand destinations: Rotorua and Wellington. Emphasis is given in turn to the different functions of distribution—information search, booking, and payment—and to the factors that influence the channels selected for each of these functions. Similarities and differences are found among the three sectors and between the destinations and segments analyzed.

This paper examines the distribution channels structure as well as the underlying factors influencing the most prominent channel choices within the adventure tourism industry. It is based on in-depth interviews with adventure tourism operators in Queenstown, New Zealand. The findings suggest that the distribution structure is similar to other attraction sectors and that business size has some bearing on the 'length' of the distribution chains. However, regardless of business size, the sector places a clear priority on 'at destination' distribution, and the factors underlying this choice were found to be varied and reflective of both sector-specific demand and supply characteristics.

Virtual reality is widely recognized as offering the potential for fully immersive environments. This paper introduces a framework that guides the creation and analysis of immersive environments that are pedagogically structured to support situated and experiential education. The "situated experiential education environment" framework described in this paper is used to examine the impact that a virtual environment can have on the user experience of participants in a virtual space. The analysis of a virtual environment implemented to support learner exploration of issues of tourism development and the related impacts, suggest that this type of experience is capable of providing participants with a holistic experience of real-world environments that are otherwise too expensive, impractical, or unethical for large groups of people to visit in person. The pedagogical value of such experiences is enabled through immersion in a reality-based environment, engagement with complex and ambiguous situations and information, and interaction with the space, other students, and teachers.The results demonstrate that complex immersive learning environments are readily achievable but that high levels of interactivity remain a challenge.

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This paper outlines a multiple method approach used in Wellington as a way of researching issues of distribution channels for tourism in urban areas. The study combines information obtained from interviews with providers and intermediaries, visitor surveys and the analysis of catalogues to present a systematic examination of distribution channels for a range of accommodation and attractions. The results highlight the complexity of distribution channels in Wellington, with variations occurring by market segment and by type of accommodation and attractions. Chain hotels have the most complex channels. Smaller properties and attractions tend to pursue simpler 'at destination' distribution strategies.