Purpose
– This paper aims to examine from an information processing perspective how Delphi-based analyses can be used to overcome some challenges of dynamic business environments in emerging markets.
Design/methodology/approach
– Delphi-based, future-oriented approach utilizing scenario planning methodology based on real-time expert-panel data.
Findings
– Delphi-based analyses can indeed serve as an information processing aid to reduce uncertainty and equivocality in an emerging market.
Originality/value
– A multistage analysis approach integrating the political, economic, socio-cultural and technological-stakeholder framework to support and better structure managers’ information processing in an emerging market.
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