We review the past quarter century of literature linking language and action in management research published from 1993 through 2017. Different from recent in-depth reviews that focus narrowly on particular forms that words take, we look across these different kinds of word assemblages to uncover broad themes and mechanisms that link words with action outcomes in organizational settings. Classifying common conceptual approaches and prominent outcomes, we systematize and synthesize existing work on how to do things with words, identifying points of tension or contradiction as well as consistencies or overlaps across areas of research and methodologies. In addition, we go beyond typologies of how words are constructed to unearth how words function in the service of action; in so doing, we articulate three underlying mechanisms that connect words to action—resonance, enactment, and power—and discuss each. We end with a discussion of promising avenues for future research.
Research Summary
We theorize the strategies that entrepreneurial actors employ to instill their endeavors with culturally resonant meanings and rally the support of key audiences (investors, analysts, or customers). In extant cultural entrepreneurship research, endeavors are assumed to achieve resonance and gain support when actors deploy the culture they share with their targeted audiences. But what if actors and audiences hold cultural repertoires that poorly overlap? We consider actors' efforts to “mobilize” and “enrich” the repertoires of both parties. Specifically, we introduce a typology identifying four strategies: anchoring, retooling, channeling, and seeding. Viewing culture as an engine of stability and change, we contend that each strategy addresses a distinct tension that actors must skillfully balance. We develop propositions to explain how and when actors manage these tensions.
Managerial Summary
Entrepreneurs must explain their endeavors in terms that audiences (investors, analysts, or customers) will understand and value. We know that entrepreneurs do so by telling stories and performing other symbolic actions, or by revising their stories and actions. However, prior insights assume a preexisting fit between what entrepreneurs and audiences value. How is this fit created? We identify four strategies by which entrepreneurs leverage a preexisting fit, and foster greater fit. We explain how entrepreneurs leverage a preexisting fit by presenting endeavors in familiar terms, and guiding audiences' interpretations. We explain how entrepreneurs foster greater fit by learning what audiences value, and educating audiences about their endeavors' value. Considering the inherent tension that each strategy entails, we explain how and when entrepreneurs use these strategies.
It is well established within the ethics and institutional theory literatures that institutions can have conflicting logics with ethical dimensions and that there are solutions to the conflicts. Within institutional, ethics, and change leadership theory, quantitative, mixture solutions such as distributive solutions have been frequently considered. The ethics, institutional, and change leadership theory literatures have recognized that there are qualitative transformational solutions that are different than quantitative mixture solutions. However and for the most part, with the notable exception of the Thornton et al. (Am J Sociol, 105(3):801-843, 2012) typology of solutions, the institutional, change leadership, and ethics literatures have not considered typologies of transformational solutions. And more specifically with respect to this article, the institutional, change leadership, and ethics literatures have not considered different types of transformational solutions to institutional logic conflicts with ethical dimensions. This article: (1) develops a typology of transformational solutions; (2) applies the typology with historical examples of conflicting institutional ethics logics within factory, cultural, and institutional social change leadership cases; and, (3) considers practical and theoretical implications for institutional ethics change leadership for achieving and/or resisting different types of transformational solutions.
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