Rooftop photovoltaic system is a cheap and abundant energy source that addresses the threat of global warming, and its future success relies on government incentives and marketing strategies designed to improve consumers’ benefit perception. The present study aimed to examine the relationship among personal traits (including environmental concern, an ecological lifestyle, and consumer innovativeness), psychological benefits (including a warm glow and a “nature experience”), attitudes toward rooftop photovoltaic, government incentives, and intentions to install rooftop photovoltaic. Empirical data were collected from one nationwide company in Taiwan, and 300 valid questionnaires were collected. The collected data were analyzed using a structural equation model. The results show that an ecological lifestyle, consumer innovativeness, and warm glow affect rooftop photovoltaic installation intention through the attitude toward rooftop photovoltaic. Moreover, government incentives have the strongest influence on this intention. This study integrates personal traits, psychological benefits, attitudes toward rooftop photovoltaic, government incentives, and intentions to install rooftop photovoltaic in a model from the consumer perception theory perspective; it expands the theory regarding planned behavior in the solar photovoltaic research field. This research also provides suggestions for government policymakers and offers a strong theoretical and practical framework for photovoltaic industry marketers.

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The issues of renewable energy, energy crisis, and carbon reduction have caught people’s attention all over the world, and governments have put forth greater effort to proactively solve these problems. Electric transportation not only benefits the environment, but can also utilize renewable energy to prevent an energy crisis. Based on previous theoretical strands of the literature, this research integrates the technology readiness and acceptance model (TRAM) into the norm activation model (NAM) and proposes an integrated model denoted as TRA-NAM. It takes TRA-NAM as our theoretical foundation and aims to explore the effect of technology readiness and awareness of consequence on the intention toward using an electric scooter (ES). The results display that technology readiness positively influences perceived usefulness and perceived ease of use and further improves consumers’ intention toward adopting ES. In addition, personal norm mediates the relationship between awareness of consequence and intention to adopt ES. This study offers the integrated TRAM-NAM model in order to understand the crucial factors affecting consumers’ intention to adopt electric vehicles (EVs). Overall, this research fills the gap in the field of government policies and transportation and proposes ponderable suggestions, in particular that if they want to encourage or attract consumers to drive an ES, they should not overlook the effect of technology readiness and awareness of consequence.

The COVID-19 pandemic has caused hundreds of thousands of deaths in the U.S. As chief strategists of their respective firms, how do Chief Executive Officers (CEOs) react to mortality salience associated with the number of new daily COVID deaths in the U.S.? To answer this question, we integrate terror management theory (TMT) with regulatory focus theory to examine how CEOs respond to mortality salience. Based on a sample of CEOs of S&P 500 firms, we found that mortality salience was associated with CEOs’ increased other-orientation, and this association was more pronounced among those with high prevention focus. Mortality salience also was associated with CEOs’ decreased self-orientation, particularly among those with high promotion focus. We also found that CEOs’ self-orientation was negatively related to the likelihood of their firms’ making community donations.

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