Purpose
This introductory paper aims to provide a broad overview of the significance and contributions of this theme issue.
Design/methodology/approach
This introductory paper draws from the papers presented at a conference on tourism and local development in the Alpine region (Courmayeur, Italy, June 26-27, 2017). Sustainable tourism from different perspectives was a core topic at this conference, and it is a theme widely discussed in the literature.
Findings
Sustainability in mountain tourism has many facets, and it involves many aspects of tourism management: mobility and mobility infrastructure; global warming, snow shortage and long-term viability of ski stations; pollution and clean air; price of accessibility; stakeholders’ involvement and networking; and cross-border partnerships. The tourism literature has always been in transition, with many disciplines contributing to its development. Sustainability adds new perspectives that enrich the field and broaden the horizon and discussion. Even though each paper has its own specific conclusion, there are several key themes that emerge from most of the papers. Among these, sustainability is stimulating a re-think of the “classical” products and services provided in mountain destinations, particularly in relation to the winter season. Snow, water and other physical resources typical of mountain regions can no longer be taken for granted, and their progressive scarcity requires a long-term view.
Practical implications
The findings indicate that it will be necessary to encourage tourists to try and explore the wider range of products and services that a mountain destination can offer. To facilitate this, tourism operators will need to configure a broader and richer experience in the future. The issue of sustainability involves many stakeholders, who can combine their knowledge, competences and activities to maximize the attractiveness of a location while preserving its resources for the future.
Originality/value
The value of this paper is that it highlights the key themes and perspectives that sustainable tourism is raising.
Purpose
This paper aims to examine tourists’ preferences for package holidays offering different bundles of activities at a winter mountain destination. A winter mountain destination is usually chosen for snow sports, particularly skiing, but increasingly more tourists want to fully exploit their holiday opportunity with an authentic and comprehensive experience of the place. After collecting qualitative data on how tourists spend their typical day, quantitative research is conducted to segment the demand on the basis of tourists’ preferences for bundles of activities undertaken during a winter mountain holiday.
Design/methodology/approach
The study uses a mixed method. Two focus groups are included to understand how tourists spend their time at a winter destination; results are then used to identify the components of the holiday, which are then combined in eight packages using an orthogonal array. A questionnaire is administered to a sample of 273 tourists at a well-known mountain destination to measure their preference for different packages. Results are analyzed using factor analysis, conjoint analysis and cluster analysis.
Findings
The most significant findings are as follows: winter mountain holidaying is a highly segmented market. Even at a mountain destination strongly associated with skiing, there are many tourists who do not ski and spend their time doing something else; food and beverage, and all their related activities, are at the top of all tourists’ interests, and passionate skiers very highly rate the experience of tasting, eating, understanding and buying local food; and there are four segments of winter mountain holiday tourists who show very differentiated interests for the different activities that can be experienced at a mountain location.
Originality/value
This paper considers what lies beyond sport at winter mountain destinations, and it reveals new possibilities for configuring bundles of activities to attract different segments of tourists.
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