Lung cancer advocates, as well as patient and medical advocacy organizations, with an interest in expanding the reach and effectiveness of social media efforts should monitor the topical nature of public tweets across the cancer continuum and consider integrating cues to action as a strategy to increase engagement and behavioral activation pertaining to lung cancer reduction efforts.

Hazard warning messages are intended to shift people from a sense of safety to a sense of risk, while providing guidance for protective action. Message features, such as the content elements that are included and the style in which a message is written or delivered, can strengthen or weaken a recipient’s ability to make sense of and act on the message. Under conditions of heightened uncertainty or imminent threat the strategies that people apply to interpret warning messages may make a difference in the protective actions that they choose to take. Importantly, when a hazard is unfamiliar and the threat is imminent, adequate mental models and clearly articulated messages become vital to one’s ability to make decisions about life safety. To better understand the message interpretation and the effects of message sense making on individual risk information processing, this article assesses warnings for an infrequently experienced threat: tsunamis. Using data from four focus groups this research finds that individuals engage in interpretive sense making activities by making comparisons to media accounts of tsunamis and drawing from personal experience with waves and with warnings for other hazards, particularly tornadoes. The analysis presents three primary insights: 1) hazard warning messages must be designed for the end user in mind, including those who are unfamiliar with the hazard; 2) clear and specific information helps to personalize the threat and to reduce anxiety; and 3) message receivers draw from personal and vicarious experiences to assist in message sense making, highlighting the need for consistent language across hazard warnings.

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Short messaging systems have the potential to deliver targeted messages to individuals needing critical safety information. However, their limited content may provide insufficient life‐saving information. One solution is to include a hyperlink that allows message recipients access to a web page. Research has not examined whether at‐risk individuals are willing to use this strategy in time critical situations. Using constructs from the risk information seeking and processing model, this study investigates how individuals perceive and make decisions to click on hyperlinks during crisis events. Findings suggest that the nature and timing of the crisis, risk judgement, and risk perceptions strongly influence decisions to click in crises. Suggestions are offered on ways to facilitate information seeking on short messaging systems during crises.

Given the significant and often negative impacts of sport mega-events on host nations, including high costs and lingering environmental challenges, many event organizers, such as the Fédération Internationale de Football Association (FIFA), began implementing corporate social responsibility (CSR) initiatives to generate positive effects while lessening negative perceptions. Despite the growing body of literature examining the practice of sport CSR, research on how global governing sport agencies implement and adapt these programs to reflect the culture of the host is lacking. This study begins to address this gap by exploring how FIFA tailored its CSR initiatives for the 2010 World Cup in South Africa and 2014 event in Brazil. Engaging in CSR is already a daunting task. For FIFA, this challenge was compounded because of the host nations' complex social, political, and economic concerns, along with skepticism surrounding FIFA's efforts because of its history of corruption, which recently culminated in an organizational scandal that prompted arrests of high-ranking officials and temporary banishment of its former president. To better investigate CSR using a critical lens, we draw from interdisciplinary research and employ a multi-case study approach to analyze FIFA's CSR initiatives, arguing that these efforts largely failed to reflect cultural considerations, providing little benefit to Brazilians and South Africans. In doing so, we build upon Zaharna's in-awareness approach to public relations by merging it with critical CSR research, demonstrating the need for sponsoring organizations to follow an in-awareness approach when practicing international CSR while also adopting