No abstract

No abstract

The exercise of power has been an implicit theme in research on the use of social media for political protest, but few studies have attempted to measure social media power and its consequences directly. This study develops and measures three theoretically grounded metrics of social media power—unity, numbers, and commitment—as wielded on Twitter by a social movement (Black Lives Matter [BLM]), a counter-movement (political conservatives), and an unaligned party (mainstream news outlets) over nearly 10 months. We find evidence of a model of social media efficacy in which BLM predicts mainstream news coverage of police brutality, which in turn is the strongest driver of attention to the issue from political elites. Critically, the metric that best predicts elite response across all parties is commitment.

Rooted in political communication models of framing and priming and a rather unique theory of appeals to racial authenticity, the authors examine minority candidates in both majority-minority and majority-white districts during the 2004 election cycle.They explore and analyze potential framing and priming effects based on variations of candidates' media coverage in a number of campaign scenarios. Results suggest that racial references are commonplace in biracial election contests (and are more likely to occur there than in all-white contests). Furthermore, newspaper coverage of biracial and all-black elections is more likely to contain a racial frame than stories about all-white races. The authors conclude with a discussion of the normative implications of these findings, as well as suggestions for further examination and testing.

No abstract