DOI: 10.5902/198346599022 The main objective of this study was to understand consumer behavior regarding cruelty against animals, practiced in industrial processes of meat production. The study used quantitative methodology, with a survey over the internet that was illustrated by a video showing some industrial practice on animal growing, such as little space and amputation of some limbs, which cause pain, fear and stress. Besides trying to evaluate the level of knowledge that consumers have about these procedures, the research intended to identify the potential for consuming habit changes as results of the contact with the new information. The study shows that consumers are not aware of the current meat producing standards. After having access to the industrial farms images, they change their perception, which may raise a threat to companies that keep current business models ignoring the claim for animal welfare. In addition to that, they show themselves to be willing to pay higher prices for certified products, indicating the companies the existence of a steady market opportunity.
Este trabalho avaliou uma empresa start-up de biotecnologia à luz da teoria de Opções Reais. O objetivo principal foi averiguar a adequação deste modelo na avaliação de empresas inovadoras, sujeitas a grande risco, de forma a captar o valor das flexibilidades gerenciais presentes neste tipo de empreendimento. Para verificar a subavaliação provocada pelo método de Fluxo de Caixa Descontado ao desconsiderar o valor das opções, foi realizado um estudo de caso na empresa BioNatural, incubada no Polo BioRio de Biotecnologia, localizado no campus da Universidade Federal do Rio de Janeiro. Os resultados da avaliação financeira de um projeto de pesquisa específico indicaram uma subavaliação da ordem de 16%. Os resultados reforçam a visão de que a Teoria de Opções Reais pode ser mais adequada para avaliar empreendimentos sujeitos a extrema incerteza, captando um valor não mensurado pelas técnicas tradicionais de avaliação de projetos.
Farm animal welfare (FAW) has emerged in recent years as a potential material issue for the animal-derived food products industry. The issue is global in scope, given the large trade flows and multinational structure of many companies in the agribusiness industry, a critical sector of the Brazilian and international economy. This exploratory study is an attempt to map the agendas of companies in the industry and compare them with the agendas of the principal stakeholders for a better understanding of the risks and opportunities facing the intangible assets of companies with regard to FAW. The mapping was carried out by consulting websites and corporate sustainability reports. The overarching result of the study is to show that the industry as a whole is neglecting FAW as a material issue.
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