<p>En la presente investigación se abordan cuestiones básicas relacionadas con la gestión de los servicios y dentro de ésta el papel rector de la servucción como proceso de creación del servicio. Se realiza el diseño de un procedimiento que permite realizar el despliegue de las diferentes etapas que conducen a la instrumentación del concepto del nuevo servicio y se presentan las bases metodológicas para su implementación. Se aplican herramientas de consenso como el método Delphi mediante el trabajo con expertos para la determinación de los atributos del servicio de restauración que son valorados por los clientes. También se demuestra la factibilidad de emplear la Matriz Importancia-Presencia Percibida para<br />establecer las prioridades de mejora en aquellos atributos que sean más importantes para los clientes y que estén menos adecuados</p>
The creation of a dynamic company with high values is a very complex process that needs the entrepreneurs overcome barriers that they present daily. The social studies of the science and the technology can offer a valuable contribution for the critical examination of the different problems of the business management and the entrepreneurship phenomenon. A fundamental aspect that contributes is the beginning of which any techno-economic activity that needs to be valued for his/her social context. What was taken as an aim for the present research is to offer the panoramic view of how to involve the STS approach in the entrepreneurship population graduated from the University UNIANDES extension Riobamba. For those, we applied theoretical investigation methods like analysis-synthesis, induction-deduction, historically-logically.
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