Purpose This paper aims to shed new light on the consumer response toward sex appeal in advertising and investigates ad skepticism in a culturally diverse context. Design/methodology/approach By using the qualitative research methodology, the following study draws upon informant opinions regarding the extent of graphic nudity in print advertising is needed to avoid undesirable reactions from potential consumers and how religiosity influences their attitudes toward sexually appealing advertisements. The information was obtained through semi-structured in-depth interviews with 22 interviewees from four groups, namely, academia, advertising practitioners, religious figures and general consumers. Findings The remarkable findings to emerge from the interviews relate to the following: the role of religiosity vis-à-vis nudity and the “lowering of the gaze” concept in Islam, the objectification and stereotypical portrayals of women, the irrational depiction of sexuality and intimacy and factors that lead to contextual interpretation. Research limitations/implications The result provides further evidence that skepticism does not only exist on a cognitive basis but also on an emotional level as a response to the exaggeration, unrealistic and irritating claims made in some adverts. Practical implications This study suggests that advertisers should advance their cultural comprehension by taking into account the moral and social differences. Originality/value This has been the first study to investigate the skepticism toward sex appeal in advertising and integrate both cognitive and affective context of skepticism.

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<p>Peningkatan Ekonomi Rumah Tangga Melalui Budidaya Sayuran Organik Berbasis Kemitraan dan Berwawasan Lingkungan di Kelurahan Jebres Surakarta dimaksudkan untuk memberikan salah satu alternatif bagi pemenuhan kebutuhan sayuran organik yang sehat bagi keluarga di wilayah Kelurahan Jebres Surakarta. Kegiatan tersebut dimaksudkan selain pemenuhan terhadap kebutuhan sayuran yang sehat, tetapi secara ekonomis juga memberikan manfaat terhadap penghematan pengeluaran belanja sehari-hari khususnya sayuran. Di sisi yang lain, budidaya tanaman sayuran organik yang sehat, segar dan hijau memberikan dampak positif terhadap lingkungan sekitarnya yang semakin asri dan sehat. Kegiatan Pengabdian Kepada Masyarakat ini melibatkan ibu-ibu PKK di wilayah Kelurahan Jebres termasuk ibu-ibu PKK RW 10 Jebres Surakarta sebagai salah satu mitra dalam berbudidaya sayuran organik. Ibu-ibu PKK RW 10 Jebres Surakarta nantinya akan memperoleh ilmu praktis tentang budidaya sayuran organik yang dapat diaplikasikan dikemudian hari. Disamping itu peserta akan memperoleh bekal bertanam yang berupa media tanam dan benih sayur, misalnya: sawi, kangkung atau selada.</p>

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