This paper investigates the priorities governing large companies in an emerging market regarding corporate social performance (CSP). The authors propose profile patterns of responsible managerial behavior and a framework for evaluating CSP relying on stakeholder theory. The study relies on a statistical analysis which is designed to examine the significance of corporate social responsibility (CSR) practice as it emerges from company business strategies. Taking the form of an empirical study involving 87 managers, this work relies on the cluster analysis theory, identifying six behavioral patterns when considering CSR practices: “lethargic”, “compliant, “pragmatist”, “auditor”, “formalist”, and “performer”. The cluster typology indicates the complexity of CSR practices and highlights the role of CSR in company strategy development. The proposed assessment model is intended to empower CSP diagnosis, while supporting management towards achieving sustainable growth.

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This article examines the interrelationship between legitimacy building efforts – the different ways in which social enterprises (SEs) conform to stakeholder expectations – and types of innovation – the different approaches by which they create social and economic value through product, process and business model innovation. Using a multi-case study research design of twenty SEs in Scotland and Romania, we find that the SEs adjusted their approach to legitimacy building depending upon the types of innovation and stakeholder involved. Also, while all SEs pursued pragmatic and moral legitimacy through conforming with their stakeholders’ expectations, the type of innovation shaped the way in which they prioritised one form of legitimacy over another to deal with the tensions involved in pursuing legitimacy with heterogeneous stakeholders. This finding emphasises the importance of innovation type when explaining how SEs balance the tensions involved in trying to conform to a wide range of heterogeneous stakeholders with different expectations.

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The role of corporate social responsibility for the development of fundamental basis of social-economic interaction on sustainable development basis is significant for the existing corporate relations in the global economy. Corporate social responsibility means a voluntary initiative of separate corporations to implement a system social policy in the interests of society in general through the implementation of socially significant obligations established by laws, ethical standards, adopted rules of behaviour. In this regard the importance to study the corporate social responsibility phenomenon is that corporations with their socially significant behaviour predetermine social values in society in general and determine the vector of its socio-economic development. Considering the fact that the system of corporate social responsibility is based on labour relations incorporated into social-economic mechanism of a corporation and the mechanism in its turn is based on a company's organizational structure the impact of an organizational structure on the corporate social responsibility practice is investigated in the research. The purpose of the article is to assess the impact of organizational structures of a company on the development of the systems of corporate social responsibility and to reveal differences in the corporate social responsibility systems of companies with different types of organizational structures. To achieve the aim of the study a theoretical review of approaches to understanding the essence of organizational structures and models of corporate social responsibility has been made. To analyse organizational structures we have used a synthetic approach that differentiates the structures into two types: mechanistic (with a high level of hierarchy and division of labour) and organic (flexible and better adapted to the rapid change of external conditions, including the emergence of new technologies). The hypothesis of the research is the assumption that companies with organic organizational structures are more progressive in the development of corporate social responsibility systems and the introduction of the principles of corporate social responsibility into their business practices. The study is based on social and ecological reports of Romanian companies that have more than 249 employees. The case-study method, interviewing, the tools of economic-mathematical analysis of data have been used in the research. While analyzing the contemporary status of the corporate social responsibility in Romania and 87 results of the questioning of the representatives of the Romanian companies we have come to the conclusion that despite the type of the organizational structure the key factors of the development of the system of corporate social structure are a company image and its reputation at the market, practice of purchasing (e.g. the compliance of the ethical code of a company by business partners and suppliers), the assessment of human rights in the company by business partners and industry trends of sustaina...