Several studies have investigated millennials' perceptions of sustainable products, and the factors that make these products appealing. Yet insight into the green purchase intentions of this demographic and influencing factors is limited. This study investigates the influence of social media usage and online interpersonal influence on green purchase intentions among millennials in the USA. In addition, the study considers how the cultural dimensions of individualism–collectivism and masculinity–femininity moderate the relationship between social media usage, online interpersonal influence, and green purchase intentions. Results indicate that social media usage and online interpersonal influence have significant, positive relationships with green purchase intentions. Masculinity was found to exert a weakening effect on the relationships in the study, while the effects of individualism were found to be insignificant. Results have important managerial implications for firms' sustainability strategy and provide a framework for investigating green purchase intentions in additional cultures around the world.

This study examines the influences of cross‐country institutional pressures on multinational enterprises' corporate social responsibility (CSR). Building on institutional and stakeholder theory, we propose that different formal and informal environments have direct impacts on firm CSR. Specifically, we investigate informal institutions as they relate to self‐transcendent and self‐enhancement values. We propose that the firm's consideration of multiple stakeholder expectations moderates these complex formal and informal institutional relationships. Utilizing hierarchical linear modeling, this study analyzes institutional constraints on nearly 1,000 firms in 47 different countries. The empirical results reveal that informal values that are aligned with the firm's strategies and stakeholder desires have a strong impact on firms' CSR actions. Multiple stakeholder consideration strengthens this important relationship. These findings provide insight on how managers can utilize informal institutions to meet the global challenge of satisfying profit needs and still maintain social responsibility.

One of the most important determinants of a firm's motivation to invest in higher environmental performance is whether such investments will lead to higher economic returns. Although several studies have explored links between environmental and economic performance, strategic insights into which capabilities and resources drive improved environmental and economic performance are lacking. Nine green firm‐specific advantages (Green FSAs) can facilitate the implementation and enhancement of environmental management practices related to planning, organization, operations, and communications. They are ecosystem services internalization Green FSAs, sustainable thinking Green FSAs, cradle‐to‐cradle Green FSAs, eco‐efficiency Green FSAs, eco‐innovation Green FSAs, solution‐oriented Green FSAs, sustainable reputation Green FSAs, eco‐networking Green FSAs, and localized Green FSAs. These Green FSAs have the potential not only to increase environmental performance, but also to enhance efficiency, reduce waste, improve compliance measures, and save additional costs, all of which will ultimately result in higher levels of economic performance. © 2014 Wiley Periodicals, Inc.

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