Ties That Bind: Exploring Existing Brand and Cause Relationships in Cause-Related Marketing Campaigns: An Abstract

Horky, Alisha; Tolmie, Carri R.

doi:10.1007/978-3-319-66023-3_208

Back to the Future: Using Marketing Basics to Provide Customer Value

2017

DOI: 10.1007/978-3-319-66023-3_208

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Ties That Bind: Exploring Existing Brand and Cause Relationships in Cause-Related Marketing Campaigns: An Abstract

Alisha Horky

Carri R. Tolmie

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Ties That Bind: Exploring Existing Brand and Cause Relationships in Cause-Related Marketing Campaigns: An Abstract

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