No abstract

A partir da concepção da organização industrial e do paradigma estrutura-conduta-desempenho, esta pesquisa objetiva analisar a influência de características específicas (como tamanho e posição geográfica) nos preços praticados pelos estabelecimentos supermercadistas da cidade de Porto Alegre/RS. Foi realizado um levantamento de preços nos estabelecimentos selecionados que considerou 14 produtos de primeira necessidade. Os resultados sugerem que quanto maiores são os estabelecimentos, menores são os preços praticados. Os produtos alimentícios de primeira necessidade apresentaram modelos de regressão mais consistentes.

A thriving Mozambican poultry industry could serve a number of roles, facilitating consumers' access to animal protein, reducing the nation's dependence on poultry imports, and providing jobs and associated income to those employed in the industry. The competitiveness of Mozambique's poultry was characterized and analyzed by applying Porter's Five Forces Model. This analysis, of the five strengths that shape business competition indicated a low level of competition within the industry, a limited supply of raw material and a strong foreign competition with national supplies of this commodity. Domestic demand for chicken meat is increasing, but buyers base their decision mainly on price. Challenges include establishing governance structure and policies for the poultry sector which would promote consumer welfare. Alternatively, Mozambique's poultry industry could be improved through greater technical cooperation with other countries (e.g., Brazil), thereby allowing the local industry to acquire specific regulatory and organizational structures for chicken production, along with improved genetic material and poultry feeds.

The behavior of the fresh fruits and vegetable produce section was evaluated, under the point of view of the consumer, in three types of food retail stores in Campo Grande, Brazilian southeast: a grocery store ("quitanda"), a supermarket, and an open-air market. A quantitative-descriptive survey was conducted with 120 individuals, responsible for purchasing fresh fruit and vegetable produce for their homes. To accomplish that, twelve variables were investigated and adapted from the parameters used in the SERVQUAL model, in which the attributes of the retail outlet are pointed out, such as store hygiene and cleanliness and manner by which produce is displayed; employee training traits, such as courtesy and helpfulness; and quality, price range, and variety of the produce for sale. The results reveal that shopping for grocery is done weekly; 80% of the shoppers interviewed do their shopping in supermarkets and 94% do theirs in open-air markets. The open-air market had the best results in the attributes for which they were evaluated when compared with the grocery store and the supermarket. The study also points out that the older the shopper the more often he/she does grocery shopping.

No abstract

RESUMOA escolha dos alimentos tem sido estudada por várias áreas do conhecimento, entre elas destacando-se o Marketing, a Economia, a Psicologia, a Nutrição, a Medicina, a Sociologia e a Antropologia. A área do Marketing e da Economia trata da escolha de produtos, utilizando modelos na maioria quantitativo-econométricos, ao contrário deste estudo, que utiliza a metodologia qualitativa, baseando-se na teoria da intergeracionalidade, por considerar a escolha, sobretudo a de alimentos, um fenômeno complexo. Para tanto, foram realizadas entrevistas semiestruturadas com dez mães residentes na cidade de Campo Grande/MS. A técnica utilizada para o estudo dos dados é a análise de conteúdo. Os resultados apontam que, além das restrições estruturais, existe a presença do fenômeno da intergeracionalidade como fator importante na escolha de alimentos. Sendo assim, pode-se dizer que no processo de escolha de alimentos está presente a herança simbólica recebida, principalmente da mãe, influenciando as atuais escolhas dos indivíduos por alimentos.

This study investigates the impact of the three dimensions of Entrepreneurial Orientation (innovativeness, proactiveness and risk-taking) on the three dimensions of sustainable organizational performance (social, economic and environmental) in industrial companies from Rio Grande do Sul (Brazilian state). A survey was conducted with 140 MSMEs of various segments. The data analysis was performed mainly by correlation analyses and multiple regression analyses. The results suggest that the innovativeness significantly impacts on environmental performance of the organizations surveyed. However, the other dimensions of the Entrepreneurial Orientation (EO) do not impact significantly on sustainable organizational performance. Thus, social performance impacts positively on economic performance. On the other hand, environmental performance does not impact on economic performance. This may suggests that social performance has an effect on economic results in short terms and environmental performance impacts on economic gains in long terms. Longitudinal studies may contribute to this kind of investigation.

The richness of Brazilian flora and fauna reveal opportunities for agri-food markets, especially regarding the added value of regional foods, brand development, and differentiation strategies. In this context, the aim of the present study was to characterize the business strategies used by the Brotos Frutos Culinária do Cerrado Association, highlighting their strengths and weaknesses. To achieve the proposed objectives, techniques of observation and direct interviews with those responsible for the Association were used. The results revealed the absence of a business plan capable of guiding the organization's practices, a lack of knowledge on the market and on consumer behavior. Suggestions to improve the management are discussed during the study.