Con datos de una encuesta realizada a los compradores de la Feria Agroecológica de “La Carolina”, estetrabajo analiza los determinantes socioeconómicos del consumo de productos agroecológicos en Quito. Losresultados de análisis descriptivos y multivariados indican el bien personal (salud) es la principal (única) motivaciónpara el consumo de alimentos agroecológicos. Si bien este hallazgo es consistente con estudios previosrealizados en países de Europa y Norteamérica, los resultados de este estudio también reflejan que criteriosrelacionados con el bien social (la sustentabilidad de la producción agrícola, la protección del medio ambiente,el bienestar de los pequeños productores y la seguridad y soberanía alimentaria) no tienen ninguna incidenciaen las decisiones de consumo de productos agroecológicos.
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