Purpose
Startups have attracted increased attention over the past years. While entrepreneurs develop startups to capture new business opportunities, also large companies are turning to these fast-growing organizations in efforts to become more agile. However, managing business model innovation and validation is challenging. A number of methodologies, like the Lean Startup (LS), emerged to reduce uncertainties concerning innovation-based projects, and to contribute to business model validation. Despite its popularity, the literature on the LS and its key underpinnings (Agile Methodologies and Customer Development) is sparse, lacking an integrated and structured analysis of their impacts and potentialities. The paper aims to discuss this issue.
Design/methodology/approach
The authors conducted a comprehensive systematic literature review on the topic fully analyzing a final set of 71 papers.
Findings
There is a turning point in the research stream’s maturity with publications in conferences and major journals, with the predominance of empirical investigations in the European region. Articles on the topic are on the rise in several technology fields. However, the literature on the subject falls short on providing guidance to assist practitioners and scholars on the adoption and investigation of these methodologies.
Practical implications
The paper provides guidance for practice by presenting a staircase roadmap for the LS implementation drawing from the final set of papers reviewed.
Originality/value
The study categorizes the current literature through a concept map, and offers a structured research agenda beyond the categories from the thematic analysis.
The Sustainable Product-Service Systems are a promising approach based on a Triple Bottom Line perspective of the sustainability. However, its practical and effective adoption is still very limited and addresses significant barriers for the manufacturing firms. Furthermore, this emergent topic has been discussed by literature mainly in large company's context, turning in a very limited and immature stage the current body of knowledge for the Small and Medium-sized Enterprises (SMEs). Thus, considering the significance of small companies to the global economy and their intrinsic difficulties, the purpose of this study was to identify the main barriers involving the transition towards Sustainable Product-Service Systems in manufacturing Small and Medium-sized Enterprises as well as the strategies to overcome them. A systematic literature review of the past two decades was organized capturing the state of the art of the area. Findings reveal that internal barriers associated with intrinsic characteristics of SMEs become still more sensitive during the transition (e.g., limited financial resources, the lack of competences, follower mentality and resistance to change). As well as, barriers related with the novelty of Sustainable Product-Service Systems models require new attitudes to small companies (e.g., changing mindsets from product ownership to use, replacing the value of exchange by value in use involving long-term relations, understanding the Product-Service Systems concept) and particularly highlight the lack of models/ methods supporting this transition. The practical contribution of this study is in organise a comprehensive body of knowledge on strategies to overcome barriers towards Sustainable Product-Service offering. Moreover, an innovative decision matrix supporting decision-makers during the Sustainable Product-Service System development was proposed from the literature review findings.
Business models have being designed, worldwide, to create sustainability competencies and in particular to incorporate reverse logistics, but Brazilian executives have not yet fully adhered to Law 12,305 on solid waste and reverse logistics. What would be the Brazilian executives' perception about reverse logistics competency and the support provided by a collaborative and IT competency? The objective of the paper is to investigate the effects of collaboration and IT competency in developing reverse logistics competency, as a strategy, and its consequences in economic and environmental performance. A survey was performed with 320 Brazilian supply chain executives and analyzed using Structural Equation Modeling. The models demonstrated that collaboration has a direct positive influence on the development of reverse logistics competency, by executives' point of view. The moderation effect between collaboration and IT competency for reverse logistics was not confirmed, since it was adopted a strategic view of reverse logistics. Therefore, despite there was not a moderation effect, IT presented a lower direct effect on reverse logistics competency. Results reinforce that organizations that develop reverse logistics competency tend to improve their economic and environmental performances.
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