Purpose: In an ever-changing world, we all have one thing in our hands that is constant, a Mobile Phone. When we buy a Smart Phone, we do make sure we buy the best one that offers a combination of Good Hardware, Great Software, and also a price that we can put for the features offered. In that way, we cannot deny the fact that Xiaomi also called Mi or Redmi phones are some of the best market players we have seen. Even though people generally look only for the hardware features of the phone, it is inevitable to use an Operating System that will take advantage of the hardware features and also be user-friendly. Mi offers such one OS to its users in the form of MIUI, a modified version of the Android OS that normally comes in stock android-based phones. In this paper, we try to understand how Xiaomi as a company has made the OS a marketing strategy for them to popularize their product and become one of the best-selling mobile phones in China and India. Objectives: To understand the evolution and features that MIUI has to offer, to do a comparative study with its competitors and to provide suggestions to improve the company based on the analysis done. Design/Methodology/Approach: This company analysis was done by referring to multiple online sources, such as websites and blogs that guide and review products based on MIUI from Xiaomi. The analysis of the influence of UX in MIUI was done with a SWOC Analysis. Findings/Result: Based on the SWOC analysis of the company, keeping MIUI as a major criterion, the various opportunities and challenges that are there for Xiaomi are discussed. It is found that the company will be able to keep growing as long as it takes advantage of the current scenario and overcome its challenges. Originality/Value: Based on secondary data available, this paper analyses the influence of User Experience in MIUI provided by Xiaomi. Paper Type: A Case Study Analysis Based paper on the MIUI of Xiaomi Company
Background/Purpose: We are in an era where a lot of disruptive technologies that change the entire perspective of the market are arriving very often. One such is the emergence of Mobile App Development, which completely changed the way users utilized software. Even though software development generally meant a stand-alone or Web application in the past, now it has enormous space given to Mobile App Development. Standalone technologies demanded the user to have a Personal Computer at least, with them to utilize their applications. However, since the platform on which an app can be deployed is just a mobile phone, the target audience for this type of application development becomes manifold. App development that targets handheld devices has now become a standard by which services reach the target audience faster since almost everyone has access to a mobile device. The App Development industry has only grown in leaps and bounds ever since its inception. This paper discusses in detail the Mobile App Development Industry and its predominance in India. Objectives: To analyse and understand the Mobile App Development Industry worldwide and in India, to understand the preference, usage, revenue, cost, and scope of App Development in India and to perform a SWOC Analysis for the Mobile App Development Industry. Design/Methodology/Approach: A detailed analysis of the Mobile App Development Industry is done by various secondary data sources such as websites and blogs. Some Scholarly research articles are also referred to understand the challenges in the industry. Findings/Result: Based on the SWOC Analysis of the Mobile App Development Industry, we can say that this industry is going to be one of the most sought-after industries especially in a pandemic-stricken world. Originality/Value: This paper, analyses various aspects of the Mobile App Development Industry. Based on the analysis, the current and future state of the industry is presented. Paper Type: A research case study paper on the Mobile App Development Industry.
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.
customersupport@researchsolutions.com
10624 S. Eastern Ave., Ste. A-614
Henderson, NV 89052, USA
Copyright © 2024 scite LLC. All rights reserved.
Made with 💙 for researchers
Part of the Research Solutions Family.