Study and Analysis of the Influence of UX in MIUI – A Case Study on Xiaomi

Thomas, C G; Devi, Arikketh

doi:10.47992/ijcsbe.2581.6942.0107

Cited by 3 publications

(1 citation statement)

References 16 publications

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“…Contrary to Xiaomi, Samsung has fewer issues with its Android overlay One UI than Xiaomi, which is reflected in the positive effect of software on customer satisfaction. According to Thomas and Devi (2021), MIUI in recent years had problems with a lagging basic launcher, with short battery life, overheating, security updates and with GPS. One UI has features similar to MIUI, however, using One UI requires owning more expensive hardware within the price category compared to Xiaomi.…”

Section: Figure 3 -Partial Model Of Customer Satisfaction With Smartp...mentioning

confidence: 99%

Modelling Customer Satisfaction of Smartphones in the Czech Republic

Suchánek

Sobota

2023

QIP Journal

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Purpose: The goal of this paper is to model customer satisfaction of smartphone select manufacturers in the Czech Republic (CR). Furthermore, the paper aims to model the factors which affect customer satisfaction of the smartphone. Methodology/Approach: A questionnaire was sent to 1,063 respondents in CR to collect data. Using structural equation modelling, relationships between factors of customer satisfaction within three models of customer satisfaction of select smartphone manufacturers were modelled. Findings: Effects of all investigated factors of customer satisfaction were verified, as well as all items which constituted the factors. Additionally, the functioning of the factor of total satisfaction with dimensions of general satisfaction and price tolerance was verified. Research Limitation/Implication: The research is limited by its focus exclusively CR, the number of manufacturers included in the research is rather low and small number of factors and items included in those factors. Originality/Value of paper: The models differed from each other in terms of the strength and direction of the relationships between the factors, which has implications for these recommendations. In general, each manufacturer has its own strengths and weaknesses (factors) that affect customer satisfaction with its product. Individual manufacturers can increase customer satisfaction by strengthening the positive factors or by learning from their competitors and eliminating or improving the factors that currently affect customer satisfaction negatively.

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Section: Figure 3 -Partial Model Of Customer Satisfaction With Smartp...mentioning

confidence: 99%

Modelling Customer Satisfaction of Smartphones in the Czech Republic

Suchánek

Sobota

2023

QIP Journal

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Analysis of Business Decisions that caused Nokia to drop its Legacy and its Rebirth in 2017 using Nostalgic Marketing Approach: A Case Study

V.¹,

Devi

2021

IJCSBE

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Purpose: This article will investigate the causes for Nokia’s failure to stay afloat in the market, as well as how the company resurrected in 2017 by employing a nostalgic or sentimental marketing strategy. Technology management on a strategic level at Nokia Corporation is thoroughly examined and analyzed in this study. Nokia used to be the market’s dominant corporation, leader, and pacesetter until it had a massive market disaster. We inferred that the problem at Nokia was not the absenteeism of advancement, but in its place, it was due to a lack of innovation estimation and a misunderstanding that the requirements in the mobile phone market were not only about displaying a cell phone that makes verdicts, sends messages, and connects to the internet, but also the stage that connects all of these volumes together. Finally, this article describes how Nokia’s revival was achieved through the use of a nostalgic or sentimental marketing strategy. Objectives: We aim to present the reasons behind the failure of Nokia and its return using Nostalgic marketing approach to do a comparison analysis with its competitors and make recommendations to improve the company based on the findings Design/Methodology/Approach: Journals, as well as a variety of internet resources such as websites and blogs, were used to conduct this company analysis. A SWOC Analysis was used to analyses the Nokia corporation. Findings/Result: Till 2008 Nokia was the pioneer in the mobile phone market. Based on the study done it’s clear that Nokia failed to acquire smart phone market because Nokia couldn’t recognize the customer needs, didn’t Analyze the Market Accurately and also lack of implementing innovative technology in its product which customer needs. Nokia was focusing on implementing traditional Symbian operating system to its smart phone but Samsung choose android as its operating systems for its smartphone at the right time, which met the customer requirements. In 2017 Nokia came with nostalgic marketing approach by re-creating its old Nokia 3310 handset with modern features such Bluetooth, GPS, Wifi. Originality/Value: Based on data from secondary sources, this article investigates the reasons why Nokia failed to gain access to the smartphone market, and explores its comeback through nostalgic marketing strategies. Paper Type: Research Case Study.

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The Export market of Smartphones: Xiaomi Case Study

Huo¹

2023

BCPBM

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The introduction of smartphones over the course of the last decade or so has resulted in a dramatic increase in sales of smartphones all over the world; however, since 2018, the market for smartphones has been experiencing a decline. As a result, this research uses the smartphone manufacturer Xiaomi as a case study to investigate the challenges that the firm confronts, as well as its advantages, and to provide solutions to the problems that have been identified. According to the findings of the research, the most significant challenges for Xiaomi include having strong competition, having poor sales in the Indian market, and not having product patents. Its distinctive advertising approach, cost leadership plan, and the MI community are among its most notable qualities. In addition, minimising the effect that rivals have is made possible by developing a robust three-stream ecology. Concentrating on the millennial generation as a demographic subgroup may be an efficient way to generate sales. Product differentiation will be made possible via the continued development of Xiaomi's proprietary MIUI and the MI Community.

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Study and Analysis of the Influence of UX in MIUI – A Case Study on Xiaomi

Cited by 3 publications

References 16 publications

Modelling Customer Satisfaction of Smartphones in the Czech Republic

Modelling Customer Satisfaction of Smartphones in the Czech Republic

Analysis of Business Decisions that caused Nokia to drop its Legacy and its Rebirth in 2017 using Nostalgic Marketing Approach: A Case Study

The Export market of Smartphones: Xiaomi Case Study

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