The Export market of Smartphones: Xiaomi Case Study

Abstract

The introduction of smartphones over the course of the last decade or so has resulted in a dramatic increase in sales of smartphones all over the world; however, since 2018, the market for smartphones has been experiencing a decline. As a result, this research uses the smartphone manufacturer Xiaomi as a case study to investigate the challenges that the firm confronts, as well as its advantages, and to provide solutions to the problems that have been identified. According to the findings of the research, the most significant challenges for Xiaomi include having strong competition, having poor sales in the Indian market, and not having product patents. Its distinctive advertising approach, cost leadership plan, and the MI community are among its most notable qualities. In addition, minimising the effect that rivals have is made possible by developing a robust three-stream ecology. Concentrating on the millennial generation as a demographic subgroup may be an efficient way to generate sales. Product differentiation will be made possible via the continued development of Xiaomi's proprietary MIUI and the MI Community.