The aim of this study is to examine the model of consumer's buying intention towards organic food in Indonesia. Its model presents the relationship among healthy consumption life sytle, attitude toward organic food, and buying intention of organic food. This study uses survey data gathering from 202 mothers who have a child or children. Result indicates that healthy consumption life sytle are a good predictor for attitude toward organic food, meanwhile attitude toward organic food directly influence to buying intention toward organic food.

No abstract

Objective - This study was conducted to determine the effect of brand image, price and awareness toward brand loyalty through customer satisfaction. In this study, 260 questionnaires were distributed to Samsung smartphone holders. Methodology/Technique - This research was conducted in Indonesia with the object of the research being the Samsung brands in relation to smartphones. The criteria of the respondents used was consumers who have used Samsung smartphones at least twice. In this study, as many as 260 questionnaires were distributed. Findings - The results use multiple linear regression analysis, indicating that brand image and brand awareness significantly effect brand loyalty, while price does not have a significant effect on brand loyalty. Further, brand image significantly effects customer satisfaction. The study also found that customer satisfaction mediates the effect of brand image on brand loyalty. Novelty - The study uses original data to identify influences on brand loyalty. Type of Paper - Empirical Keywords: Brand Awareness; Brand Image; Brand Loyalty; Customer Satisfaction; Price.

No abstract

No abstract