Mobile farmers markets are an innovative approach to addressing food insecurity. This article reports the results of a survey exploring what fruits and vegetables appeal to low-income consumers, their current shopping habits, and the likelihood they would use a mobile farmers market. Findings suggest most consumers would use a mobile farmers market once a week and that they would be more likely to make purchases if they could use their SNAP benefits. The results from the survey should also be used to develop mobile farmers markets that offer the fruits and vegetables low-income consumers desire.
Many community organizations addressing aspects of food insecurity have not traditionally participated in food systems development and are often not familiar with the populations most affected by food insecurity. Needs assessments are commonly used to better understand community issues and target populations, but can they be lengthy processes that often require significant resources to facilitate. We present a case study of Duval County, Florida, in which we develop an assessment procedure for identifying food-insecure communities and determining the specific locations a *
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