Designing a Mobile Farmers Market to Meet Low-Income Consumer Preferences and Needs

Abstract

Mobile farmers markets are an innovative approach to addressing food insecurity. This article reports the results of a survey exploring what fruits and vegetables appeal to low-income consumers, their current shopping habits, and the likelihood they would use a mobile farmers market. Findings suggest most consumers would use a mobile farmers market once a week and that they would be more likely to make purchases if they could use their SNAP benefits. The results from the survey should also be used to develop mobile farmers markets that offer the fruits and vegetables low-income consumers desire.