What kinds of people place their greatest trust in television, or radio, or the newspaper, as a news medium? This study shows differences due to age, sex, education, place of residence and socioeconomic status. and socioeconomic status, as well as political preference.

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Who is the newspaper non-reader? This study shows him to be low on the scale in occupation, income and education; either quite young or old; more likely a farmer than a city dweller; and relatively disinterested in social life.

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Darnell's recent article is neither a reconceptualization nor for that matter a conceptualization, and that there is in it in fact nothing new. Included are examples that should send a critical reader back to Darnell and back to the problem he raises-the adequacy of present theoretical formulations in our field.Darnell's recent article (1971a) in this journal presents certain special problems to the critic. It is carried in a scholarly journal, yet he asks us to consider it neither in the context of science nor of rhetoric but of poetry, thus presumably turning away all wrath. It terms itself a reconceptualization but denies a connection between either the modern science or the traditional rhetorical mold of his discipline. Yet it must be treated in some critical tradition. It cannot be doubted that whatever this article is or means to be Professor Darnell is properly concerned about where the study of communication is headed and that he brings great erudition and some hard thought to the problem.So let us admit at once that it is bad poetry, a conclusion that may be reached quickly by his own method: "one man's attempt to probe the awareness" of another. It doesn't scan, it doesn't sing, it doesn't unfold any vistas nor tell us a thing about what is in the poet's heart. We must find another critical tradition.We are left with the title and to the judgment of its worth as "a reconceptualization of communication." The contention of this response is that it is neither a reconceptualization nor for that matter a conceptualization, and that there is in it in fact nothing new. It can be conceded that it is "about communication," but not about where we are today in the study of communication.Let us consider first the statement that triggered the "comm a n d to write the poem. A group of reformed speech scholars ( now defining the field as speech-hyphen-communication ) has Mr. Westley is professor and chairman of the Department of Journalism, University of Kentucky. His article was submitted at the request of the editor.