Service organisations are striving to increase the quality of the services they offer. They are also using a wide variety of people management techniques. These two activities can sometimes come into conflict. This article examines a variety of management practices, particularly from human resource management (HRM), used by the service sector, and assesses their potential impact on service quality and total quality management (TQM). Many techniques are identified as being potentially supportive of quality improvement but some pose threats, particularly those most closely associated with cost minimisation and the less subtle forms of managerial control. In order to encourage research in this area a number of research propositions and an agenda for further research are developed.

The term satisfaction is a very important concept in marketing and is central to many definitions. This paper seeks to examine what this term means to the public at large. It explores the various definitions of satisfaction within the literature. The empirical results derive from individuals’ own interpretation and definition of the term satisfaction, as well as evaluation of their definitions. Finds that most people cited several definitions of satisfaction, illustrating that it is a multifaceted concept. The most common interpretations reflect the notion that satisfaction is a feeling which results from a process of evaluating what was received against that expected, the purchase decision itself and/or the fulfilment of needs/wants. It also finds that the particular interpretation is affected by contextual issues, such as whether it is a product or service under consideration. Implications for consumer satisfaction measurement and interpretation are discussed.

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States that expectations play an important part in service quality. Currently, the most widely adopted view of service quality results from customers’ expectations being met or exceeded. Surprisingly there is no clear consensus of what expectations actually are or what they do. There is only one widely applied way to measure them (SERVQUAL), an approach that is also widely criticized. Although the possible effect of many “controllable” factors on expectations has been alluded to, the effect of “uncontrollable” factors has not been thoroughly researched. Starts to redress the balance by defining expectations as a mixture of shoulds and wills; a cognitive melting‐pot of what should, ideally, happen and what will realistically happen the next time the service is visited. Uses a reliable measuring instrument to measure these two different expectations and the effect of consumers’ experience of the service on them. The results of the study demonstrate that experience of the service has a clear influence on expectations, at least within the context of the fast‐food industry.

2 Cap Gemini Ernst and Young, UK Organizational commitment can help explain a range of human attitudes and behaviours at work and the measurement of this construct is central to explaining such organizational linkages. The purpose of this article is to re-examine the dimensionality of Cook and Wall's (1980) British Organizational Commitment Scale (BOCS) and further to examine the extent to which it holds good in several organizational contexts. The outcomes suggest that the six-item version (all positive) remains superior and is robust across the three organizations studied, although factor covariances and loadings differ.

This study focuses on the potential difficulties in implementing a relationship marketing strategy within a retail context. We suggest that a number of attributes characterise the nature of the service and market structure are influential in an organisation’s ability to implement relationship marketing. Specifically, these are balance of power; level of involvement with the purchase; professionalism of the service provider; and level of personal contact. Seven dimensions central to relationship marketing in a retail context are derived from the literature. Via survey research, these are evaluated in four service contexts, namely: hairdresser/barber; optician; recreation centre; and supermarket. Findings indicate that because of the influence of the four factors identified above, hairdressers, opticians, and recreation centres are more likely to operate in conditions that give greater support to the development of relationship marketing.

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Quality management has been in vogue within manufacturing for over a decade. Service industries have more recently been making heavy investments in this area. Also there are major initiatives from the public sector to improve quality. Investigates the take‐up of quality management techniques in the public sector, their perceived effectiveness and the consequent impact on the managers running the programmes (private sector services are used as a basis for comparison). Results of survey responses from 394 service organizations show that the uptake of quality management techniques is now similar between public and private sectors, as is the perception of the impact on managerial work. A major difference occurs in terms of perceived effectiveness and results of the quality programmes. In this latter area the public sector fares somewhat worse.