Imagining helping a person in need increases one’s willingness to help beyond levels evoked by passively reading the same stories. We examined whether episodic simulation can increase younger and older adults’ willingness to help in novel scenarios posed by the COVID-19 pandemic. Across three studies, we demonstrate that episodic simulation of helping behavior increases younger and older adults’ willingness to help during both everyday and COVID-related scenarios. Moreover, we show that imagining helping increases emotional concern, scene imagery, and theory of mind, which in turn relate to increased willingness to help. Studies 2 and 3 also showed that people produce more internal, episodic-like details when imagining everyday compared to COVID-related scenarios, suggesting that people are less able to draw on prior experiences when simulating such novel events. These findings suggest that encouraging engagement with stories of people in need by imagining helping can increase willingness to help during the pandemic.

The long-term collective welfare of humanity may lie in the hands of those who are presently living. But do people normatively include future generations in their moral circles? Across four studies conducted on Prolific Academic (NTotal=823), we find evidence for a progressive decline in the subjective moral standing of future generations, demonstrating decreasing perceived moral obligation, moral concern, and prosocial intentions towards other people with increasing temporal distance. While participants generally tend to display present-oriented moral preferences, we also reveal individual differences that mitigate this tendency and predict pro-future outcomes, including individual variation in longtermism beliefs and the vividness of one’s imagination. Our studies reconcile conflicting evidence in the extant literature on moral judgment and future-thinking, shed light on the role of temporal distance in moral circle expansion, and offer practical implications for better valuing and safeguarding the shared future of humanity.

Interdisciplinary research has proposed a multifaceted view of human cognition and morality, establishing that inputs from multiple cognitive and affective processes guide moral decisions. However, extant work on moral cognition has largely overlooked the contributions of episodic representation. The ability to remember or imagine a specific moment in time plays a broadly influential role in cognition and behavior. Yet, existing research has only begun exploring the influence of episodic representation on moral cognition. Here, we evaluate the theoretical connections between episodic representation and moral cognition, review emerging empirical work revealing how episodic representation affects moral decision-making, and conclude by highlighting gaps in the literature and open questions. We argue that a comprehensive model of moral cognition will require including the episodic memory system, further delineating its direct influence on moral thought, and better understanding its interactions with other mental processes to fundamentally shape our sense of right and wrong.

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How much we value the welfare of others has critical implications for the collective good. Yet, it is unclear what leads people to make more or less equal decisions about the welfare of those from whom they are socially distant. The current research sought to explore the psychological mechanisms that might underlie welfare judgments across social distance. Here, a social discounting paradigm was used to measure the tendency for the value of a reward to be discounted as the social distance of its recipient increased. Across two cohorts (one discovery, one replication), we found that a more expansive identity with all of humanity was associated with reduced social discounting. Additionally, we investigated the specificity of this association by examining whether this relationship extended to delay discounting, the tendency for the value of a reward to be discounted as the temporal distance to its receipt increases. Our findings suggest that the observed association with identity was unique to social discounting, thus underscoring a distinction in value-based decision-making processes across distances in time and across social networks. As data were collected during the COVID-19 pandemic, we also considered how stress associated with this global threat might influence welfare judgements across social distances. We found that, even after controlling for COVID-19 related stress, correlations between identity and social discounting held. Together these findings elucidate the psychological processes that are associated with a more equal distribution of generosity.

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Experimental psychology’s recent shift toward low-effort, high-volume methods (e.g., self-reports, online studies) and away from the more effortful study of naturalistic behavior raises concerns about the ecological validity of findings from these fields, concerns that have become particularly apparent in the field of moral psychology. To help address these concerns, we introduce a method allowing researchers to investigate an important, widespread form of altruistic behavior–charitable donations–in a manner balancing competing concerns about internal validity, ecological validity, and ease of implementation: relief registries, which leverage existing online gift registry platforms to allow research subjects to choose among highly needed donation items to ship directly to charitable organizations. Here, we demonstrate the use of relief registries in two experiments exploring the ecological validity of the finding from our own research that people are more willing to help others after having imagined themselves doing so. In this way, we sought to provide a blueprint for researchers seeking to enhance the ecological validity of their own research in a narrow sense (i.e., by using the relief registry method we introduce) and in broader terms by adapting methods that take advantage of modern technology to directly impact others’ lives outside the lab.

Prior work suggests that imagining helping others increases prosocial intentions and behavior toward those individuals. But is this true for everyone, or only for those who tend toward—or away from—helping more generally? The current study (N = 283) used an imagined helping paradigm and a battery of behavioral and self‐report measures of trait prosociality to determine whether the prosocial benefits of imagination depend upon an individual's general tendency to help others. Replicating prior work, we found links between imagination and prosociality and support for a three‐factor model of prosociality comprising altruistically, norm‐motivated, and self‐reported prosocial behaviors. Centrally, the effects of imagination on prosociality were slightly larger for less altruistic individuals but independent of norm‐motivated and self‐reported prosociality. These results suggest leveraging people's abilities for episodic simulation as a promising strategy for increasing prosociality in general, and perhaps particularly for those least likely to help otherwise.