The dissemination model appeared to be effective although its application proved to be time-consuming and labour-intensive. The "market analysis", systems focus and field-test components of the model appeared to contribute to its success.
This study explores whether a demonstration designed to persuade addiction treatment agencies to adopt a research-based treatment program and to evaluate the program under field conditions was a successful dissemination strategy. The results suggest that a demonstration, as one component of an ongoing dissemination plan, may be useful in persuading community treatment agencies to investigate a research-based treatment program. However, agencies may not adopt a counseling program following a demonstration without first testing it themselves.
Sixty outpatient addiction treatment agencies in Ontario, Canada, participated in a case study exploring the factors related to the adoption of research-evaluated treatment technologies. The agencies received free training in a manual-based, brief outpatient treatment program. At a twelve-month follow-up period, managers were interviewed to assess the proportion of agencies using the treatment package and the factors encouraging or discouraging their agencies' use of the program. While the dissemination was a success (49 percent of agencies had used the treatment program and 83 percent had used at least some of the tools), questions remain as to why some agencies adopted the treatment package while others did not.
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