In this article, we develop the concept of small acts of engagement (SAOE) in a networked media environment as a conceptual framework to study specific audience practices and as an agenda for research on these practices. We define SAOE, such as liking, sharing, and commenting, as productive audience practices that require little investment and are intentionally more casual than the structural and laborious practices examined as types of produsage and convergence culture. We further elaborate on the interpretive and productive aspects of SAOE, which allow us to reconnect the notions of a participatory culture and a culture of everyday agency. Our central argument is that audience studies’ perspective allows viewing SAOE as practices of everyday audience agency, which, on an aggregate level, have the potential to become powerful acts of resistance.

This chapter develops a set of findings around audiences' small-scale acts of engagement with media texts. We identify and discuss three distinct emanations of these small acts: 1) one click engagement, 2) commenting and debating and 3) small stories. In contrasting them with more structural productive practices, we further conceptualise them in relation to two main dimensions: effort and intentionality. Lastly, we suggest to develop a conceptualisation of the influence which we have labelled interruption. Content flow can be challenged if not transformed due to the volume of these acts, which is realised by the producing audiences as well as by mainstream media. Profound changes in the way information is produced and distributed are fuelled by small acts of engagement rather than by more laborious practices.

The central interest of this paper is the anthropomorphic social robot Ai-Da (Aidan Meller Gallery/Oxford University), perceived as an actor in the interplay of cultural and representational gestures. These gestures determine how this robot is presented—that is, how its activities are articulated, interpreted and promoted. This paper criticises the use of a transhistorical discourse in the presentational strategies around this robot, since this discourse reinforces the so-called “myth of a machine”. The discussion focuses on the individuation and embodiment of this drawing robot. It is argued that the choice to provide Ai-Da with an evocative silicone face, coupled with an anthropomorphic body, is a socio-political decision that shapes public imaginaries about social robots in general.

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In this article, I aim to accentuate the importance of the cultural imagination about robots, observing it 'as a mixed register of fantasy and an actual practice' (Kakoudaki 2007, 165). I emphasise the field of robotic art, which, I argue, is in a fluid state of exchange with other areas of robotic research, equally benefiting from the larger context of the cultural imagination about robots. Furthermore, I discuss artworks that offer a valuable commentary on robots even though they are not defined as robotic art in a narrow sense (Penny 2013), given that they feature only the representation of robots or robot-like characters. Nevertheless, these artworks contribute to the circulation of symbolic registers that revolve around the multifaceted figure of a robot.