The Future of Audiences 2018
DOI: 10.1007/978-3-319-75638-7_8
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Interruption, Disruption or Intervention? A Stakeholder Analysis of Small Acts of Engagement in Content Flows

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“…Such studies on casual audience engagements with content flows are still relatively rare. Liking, sharing, commenting, and occasional posting are mostly viewed as interruptions of established mass communication models, and empirically studied as content or as data traces left by the users (Møller Hartley et al, 2018). Reviewing a decade of news sharing studies, Kümpel et al (2015) show that the majority of research is using content analysis and surveys, theoretically informed by diffusion of innovation theory, and concepts such as social influence, interactivity, and political participation.…”
Section: Identifying Saoe Within the Emerging Terminology On Audiencesmentioning
confidence: 99%
“…Such studies on casual audience engagements with content flows are still relatively rare. Liking, sharing, commenting, and occasional posting are mostly viewed as interruptions of established mass communication models, and empirically studied as content or as data traces left by the users (Møller Hartley et al, 2018). Reviewing a decade of news sharing studies, Kümpel et al (2015) show that the majority of research is using content analysis and surveys, theoretically informed by diffusion of innovation theory, and concepts such as social influence, interactivity, and political participation.…”
Section: Identifying Saoe Within the Emerging Terminology On Audiencesmentioning
confidence: 99%