The clothing industry is a high-growth industry that is attractive to be occupied by the business. However, behind its appeal, this industry brings harmful impacts to the environment. The fashion industry is considered the 2nd most destructive industry in the world. Environmental damage due to industry occurs not only in the production process but also in consumption and disposal. As the growth of this industry cannot be separated from consumer intervention, efforts to improve the environmental impact caused by this industry also require consumers’ role. Consumers can improve the environment through their consumption choices, such as replacing the usual products with more sustainable products. Therefore, it is essential to discover what factors can encourage consumers to consume more environmentally friendly apparel. This study intends to explore consumer motivation in deciding to buy environmentally friendly apparel by applying the extended theory of planned behavior. As an extension, this study includes two additional variables, namely environmental concern and environmental knowledge. This study involved 407 respondents who have followed some environmentally friendly apparel brands. The collected data would then be analyzed with smartPLS 3.0. The result of the study showed that all variables are proven to be significant in influencing consumers’ purchase intention for environmentally-friendly apparel, except for environmental concern, which influence is indirect through attitude. The result of this study gives new insight into what shapes the intention of buying environmentally-friendly apparel.
Purpose: This study aims to identify the factors that influence the incorporation of social media into business activities by Indonesian Millennial. In Indonesia, although the adoption of social media can bring many advantages for the business, only a small portion of Indonesia's small and medium enterprises have fully utilized social media in their business. Most of them only use social media only to market or showcase their product. Meanwhile, only 15% of them have used social media in the selling and transaction process. This is unfortunate as it has been proven that the adoption of social media in the business can help SMEs in day-to-day operation, as well as help them to escalate their business performance. Theoretical Framework: The integration of UTAUT and TAM models was employed to understand entrepreneurs' intentions in applying social media to their businesses. Performance expectancy, effort expectancy and social influence were proposed as the predictor of attitude toward using social media in business, which in turn would influence the intention to adopt social media in business. Design/Method/Approach: This study employed the conclusive research design, specifically descriptive research design, as the objective of the research is to examine the relationship between proposed antecedents and the outcome variable. Three hundred and sixty-two valid responses were acquired through an online survey. PLS-SEM analysis was then conducted to test proposed research hypotheses using smartPLS software. Findings: From the hypotheses testing, it is found that all proposed predictors were proven to be able to affect social media adoption intention, in which social influence was found to contribute the most. This study emphasizes the importance of performance expectancy, effort expectancy, social influence, and attitude in encouraging the adoption of social media in business for millennial entrepreneurs in Indonesia. This study also gives insight to the Government or policy maker regarding how to use these factors in designing the strategy to increase social media adoption in millennials business in Indonesia.
Kegiatan internasionalisasi pendidikan tinggi telah meningkat selama bertahun-tahun. Semakin banyak siswa di seluruh dunia yang tertarik untuk mengikuti program ini. Bagi universitas sebagai lembaga, program internasionalisasi memiliki dampak signifikan pada peningkatan akreditasi. Sementara itu, Program Study Abroad (Belajar di Luar Negeri), sebagai bagian dari internasionalisasi, memainkan peran penting karena memiliki dampak yang baik bagi siswa untuk mendapatkan peluang karir yang diharapkan setelah mereka lulus dari universitas. Masalahnya adalah rasio jumlah peserta program Study Abroad (Belajar di Luar Negeri), dari Indonesia masih relatif rendah dibandingkan dengan negara lain di tingkat ASEAN. Oleh karena itu, masalah dan cara mengatasinya merupakan topik penting dalam penelitian ini. Dalam penelitian ini, kami menggunakan kerangka teoritis dari Theory of Planned Behavior (TPB), yang memprediksi niat untuk belajar di luar negeri. Responden dalam penelitian ini adalah mahasiswa Universitas Multimedia Nusantara, Tangerang, Indonesia. Hasilnya adalah bahwa dampak pentingnya terhadap sasaran karier, pengalaman dosen pada program Study Abroad (Belajar di Luar Negeri) dan dukungan keluarga memiliki niat positif untuk berpartisipasi siswa dalam studi di luar negeri.
Challenges faced by people in today's pandemic conditions are the dependence on the internet and communication tools because all the processes of work from home or school from home activities are done online. In addition to the stable and strong internet connection, the use of reliable communication equipment tools became a must and people were looking for a brand that suited this need. However, it turns out that a strong brand in the electronics industry has not guaranteed success when doing brand extension in the category of communication tools. This is experienced by Sharp, a leading electronics manufacturer from Japan.This research aims to find out whether core brand image, core brand attitude, brand association, product connection, use experience, and consumer perceptional fit, have an influence on purchase intention toward extended product in the case of Brand Sharp on its communication device product, the Sharp Aquos Zero 2 Smartphone. Quantitative research methods have been conducted using online questionnaires to respondents who are over 17 years old and know sharp electronic products, have owned their products and have seen sharp Aquos Zero 2 reviews but have never bought the product. The structural equation model (SEM) method was used to analyze these 6 research hypotheses.The result was a positive relationship between core brand image, core brand attitude, brand association, product connection, use experience, and consumer perceptional fit on purchase intention toward extended product smartphone. However, on the other hand, the core brand image and use experience variables have no influence on core brand attitude.
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