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Abstract:The awareness of the need to preserve the environment and establish sustainable development evolved as the result of the development of the world economy and society. Transport plays a very important role in this process. It is recognized as one of the main factors in sustainable development strategy. Strategic transport management model is presented in this paper. It represents a comprehensive and complete strategic management process, beginning from the strategic analysis, then strategy formulation and its implementation to strategic control. What makes this model specific is the development of its phases using contemporary strategic management methods and MCDM (Multicriteria Decision Making) techniques. In this way, subjectivity is avoided and the decision-making process is impartial. To formulate sustainable transport strategy, the authors use a SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats) and the fuzzy Delphi method as the basis to evaluate impact factors. Fuzzy SWOT analysis is applied to formulate strategic options and the selection of optimal option is realized through DEMATEL (Decision-Making Trial and Evaluation Laboratory)-based ANP (Analytic Network Process). The strategic transport management model is applied to Serbian Oil Industry (NIS) as a company engaged in the production and transport of oil and oil derivatives. The results presented in this paper have shown that this model can be successfully implemented in profit organizations. It also can be used to formulate strategies on the basis of scientific principles and create conditions for successful sustainable strategies implementation.

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Sažetak:Moderna teorija menadžmenta tretira sve složene poslove i zadatke kao projekte i omogućava da se određenim organizaciono-upravljačkim Uvod od organizacionih sistema koji funkcionišu u interno i eksterno nestabilnom okruženju promene su stalne. U uslovima brzih promena i visoke neizvesnosti opstaju samo adaptivne organizacije odnosno one koje su u stanju ne samo da brzo reaguju na promene već i da proaktivno iskoriste prednosti promena.Svaka organizacija ima ciljeve. Ciljevi organizacije su da radi više, brže, bolje i sa što manje troškova. Da bi ostvarila ciljeve, organizacija mora da se osposobi da meri efekte svojih aktivnosti i da je u stanju da sagleda koliko ti efekti napreduju u odnosu na neko početno stanje.S ciljem rešavanja problema koji se identifikuju u organizaciji, neminovnim se nameće i preduzimanje složenih poslovnih poduhvata -projekata koji su usmereni konačnim ciljevima. Dakle, projekat se inicira da bi K UDK: 005.8

Uvod dgovarajućim organizacionim rešenjima mogu da se ostvare uš-tede ili poveća efikasnost funkcionisanja sistema. Pod rganizacionim rešenjem nekog problema podrazumeva se čitava kompozicija rešenja sa aspekta brojnih struka i naučnih disciplina. Dinamičnost okruže-O