The IoT applications in the agriculture industry are intertwined in many ways, creating a hybrid construct of traditional businesses with digital connectivity implementations. Strategic issues and principles on the assimilation of IoT solutions are prevailed through time: investment costs, data interconnectivity, management, and analysis, as well as data security. As the first international organization in which China is the founding country, the Shanghai Cooperation Organization provides strategic support for China on the international stage. At present, there are various issues on the bilateral trade in agricultural products. Realizing the high-quality development of agricultural products trade with SCO member states is of great significance in forming a new pattern of sustainable and healthy development of bilateral agricultural product trade cooperation during the “14th Five-Year Plan” period, promoting the joint construction of “a community of shared future for Shanghai Cooperation Organization.” On the basis of analyzing the status quo of bilateral agricultural trade from 2011 to 2019, the influence of various influencing factors on the high-quality development of bilateral agricultural trade is empirically analyzed based on the gravity model. The study found that the overall quality of agricultural trade between China and the SCO member countries has shown a fluctuating upward trend with a larger development space. The size of the market, the level of trade facilitation, and the degree of trade openness and trade structure in each country have a significant role in promoting export value of China and other countries.
Whether or not consumers consider information about origin in their routine food purchase decisions is a contentious issue. Usage of social networks has redefined lifestyle and culture, and firms are finding it difficult to understand their customers. This study aims to investigate the effect of social networks (digital marketing) on Pakistani consumers’ understanding of the CoO (country-of-origin) label for F&V (fruit and vegetable) products and its relative importance in daily purchase decisions of fruit and vegetable products. In a random survey of 797 consumers in two Pakistani cities, we found that the relationship between the CoO information and the daily F&V product choices of Pakistani consumers was less important than other factors. Consumers are mistaken about the CoO label, with only one-third of respondents correctly understanding the difference between labels of “made in...” and “product of....” Therefore, mandatory CoO label policies may increase costs and reinforce consumers’ misinterpretation of the meaning of these labels; obtaining a “user-friendly” CoO label serves only those consumers who properly understand the information. This study contributes to understanding of the extent to which consumers are competent in their knowledge and understanding of these informational labels.
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