The Human Resource Management has increased in complexity in present state of cut throat competition. If people are valued they add value to the organisation. Employees are internal customers and their personal and professional growth needs
to be aligned with the organisational growth. Satisfaction of these internal customers reflects on the success of any organisation. The organisation provides a tool for development of people by way of rewards and awards for excellence in performance.
Perform or perish is the tag line today for any organisation which underlines the importance of Performance management. In vie of this, this paper focuses on understanding of the employee perception about performance management system in
telecommunication industry with the help of literature review to identify research gap. Based on the review, innovative conceptual model of performance management system is recommended. Telecommunication Industry is the most dynamic industry in terms
of technological upgrades and telecommunication products have become inevitable for day to day life.
Thanks to its multidimensional nature and ultimate effect on customer retention, consumer engagement, and finally, firm efficiency, service value has gained a lot of attention in recent marketing literature. The findings indicate as the service value dimensions functional value, consumer satisfaction, service efficiency, appurtenant value, image, and social value. This study supports the notion that higher education institutes can achieve a competitive advantage by focusing on value for service.
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