Purpose The purpose of this paper is to examine current trends in over the top (OTT) research through bibliometric analysis of Scopus and Web of Science indexed publications. This study attempted to identify the thrust areas that may be addressed through future research initiatives. Design/methodology/approach This study included bibliometric analysis of research articles published on OTT domain for a time period ranging from 2011 to 2021. The authors were able to extract 137 unique articles from selected databases with inclusion criteria limited to social sciences only. The retrieved data is then analyzed using the R studio and VoSviewer user interfaces. Finally, discussions on citations, keywords, authors and source contributions toward the development of field were presented using descriptive and visual displays. Findings OTT as a research theme has gained wider acceptance recently. However, there is a scarcity of studies on the subject. The authors discovered that previous studies in the field had focused on technological aspects of the domain thus leaving a plethora of opportunities for future researchers to explore. In this regard, the findings enlisted few unexplored domains specific to OTT that require immediate attention of the researchers and stakeholders. It was suggested to investigate the field from marketing, behavioral, regulatory, social and quality aspects so as to broaden its scope. Originality/value To the best of the authors’ knowledge, this is going to be the first bibliometric study ever conducted on OTT research. This study may be considered unique in identifying current trends in OTT research and recommending a course of action for future researchers.
PurposeThe purpose of this study is to explore the trends in publications made to International Journal of Quality and Reliability Management (IJQRM) for time period ranging from 2002–2022. In this study authors performed bibliometric analysis on the publications extracted from Scopus database using citations, authors, keywords and bibliographic coupling methods. The analysis helped authors highlighting the achievements of the journal towards the development of field of “quality” and “reliability” management and explore future avenues to be researched upon in the domain.Design/methodology/approachIn this paper outputs derived through VoS viewer and bibliographic data of Scopus were used to examine various tabular and pictorial aspects of the authors, sources, documents, countries and keywords analysis.FindingsThe analysis results revealed that International Journal of Quality and Reliability Management (IJQRM) has got incredible 33,344 citations since 2002 with average citation count per document at 22.69. Sohal A.S. from Monash University, Australia has topped the list of most influential authors in terms of citations per document (107.20 citations/doc) published with IJQRM. However, Antony J. with massive 39 publications in total with 2074 citations is the most prominent contributor for the journal. The author has gained 6% of the total journal citations. The contributions from India, United Kingdom (UK), United States of America (USA), Iran, Australia, Portugal, Brazil, Spain, Sweden, Malaysia and Saudi Arabia are more noteworthy.Research limitations/implicationsThe study has implications for future researchers and journal editorial team to explore possibilities in tapping various uncovered and upcoming research areas related to the scope of journal. The findings of the study may prompt research initiatives linked to diverse fields in sync with changes happening across globe such as: Artificial Intelligence, Robotics, Data Science etc.Originality/valueThe study is an attempt to investigate the long standing heritage offered by IJQRM to the world of quality and reliability management. The authors tried to unearth some hidden facts about the IJQRM and attempted to showcase the past and explore future directions to the researchers and editorial team.
Purpose The purpose of this study is to examine the role of greenwashed word of mouth (GWWOM) originating from trickery and misleading green marketing practices on customer behavior. The outcomes of this study are expected to contribute in the domain of responsible green marketing. The significance of this study lies in its ability to provide useful recommendations to marketers, policymakers and customers toward accomplishment of sustainable development goals through usage and adoption of environment-friendly products. Design/methodology/approach This study is primarily descriptive in nature, as it attempted to investigate the implications of customers' reactions toward greenwashed practices prevailing in the fast-moving consumer goods (FMCG) market. The information gathered through a self-administered online questionnaire was analyzed using Smart PLS software package to verify the proposed hypotheses. The consistency and validity of the measurement and structural models proposed were tested using inferential statistical procedures. Findings The results significantly confirmed the mediating role of GWWOM in shaping the relationship between green skepticism and shift in green behavior. It was verified from the results that customers’ futuristic behavioral patterns toward green products are negatively influenced by misleading and false claims of marketers through GWWOM communications. Practical implications The primary implications of this study are for marketers in understanding the role of GWWOM on organizations’ reputation. The policymakers may contribute by implementing appropriate changes in regulations to control greenwashed practices. Finally, customers may become more aware about the unethical marketing practices and act responsibly in the market place. Originality/value This study revealed an intriguing finding in the sense that customers, who feel cheated by erroneous and mislead green claims of the marketers, are expected to communicate their experiences through variety of channels. Therefore, it is very likely that they may influence others to change their behaviors while going for environmentally safe products and may have significant consequences on the sustainable consumer behavior.
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