Produk-produk inovasi Universitas Andalas memasuki tahap selanjutnya dalam rangkaian proses pengembangan produk menuju komersialisasi. Sebagai produk pada masa perkembangan perlu dilakukan market research untuk mengetahui preferensi dan persepsi konsumen, untuk menjadi dasar analisis bisnis dan perbaikan. Untuk itu perlu dilakukan kegiatan pengabdian untuk membantu para inventor, pengembang, dan mitra dalam meneliti pasar dan mengetahui preferensi calon konsumennya sebagai salah satu program Ipteks berbasis Inkubasi Inovasi dan Dunia Usaha (IbIIDU). Kegiatan ini dilakukan melalui deep interview dengan inventor, uji produk/sampel dan simulasi, survey dan observasi pada pasar dan segmentasinya. Teknik riset pasar digunakan dengan cara mencari, mengumpulkan, dan menganalisis informasi tentang konsumen atau pasar yang sesuai dengan usaha yang mereka jalankan. Selain kualitas produk melalui pemahaman kebutuhan dan selera konsumen, hal lain yang juga membangun penilaian konsumen terhadap produk adalah persepsi. Positioning merupakan analisis awal untuk membangun persepsi di benak konsumen. Kegiatan ini bertujuan untuk memperoleh dokumen riset pasar untuk mengetahui persepsi konsumen mengenai produk-produk inovasi setelah mengkonsumsi produk tersebut sehingga dapat dijadikan acuan untuk perbaikan produk sebelum dikomersialisasikan. Kegiatan ini juga bertujuan membantu untuk menganalisis positioning dan merancang strategi pemasaran untuk tahap selanjutnya. Memahami kebutuhan konsumen dan menciptakan produk yang mampu memenuhi kebutuhan dan menyelesaikan masalah konsumen adalah kunci suksesnya komersialisasi produk. Kegiatan ini melakukan riset pasar pada 7 produk inovasi Universitas Andalas pada bidang food and beverage dan melibatkan 100 responden untuk masing-masing produknya yang tersebar di wilayah Sumatera Barat. Kegiatan ini berhasil menghasilkan dokumen riset pasar per produk, hasil analisis positioning, dan rencana strategi pemasaran yang dapat digunakan oleh setiap inventor dan pengembang masing-masing produk untuk melakukan pengembangan dan komersialisasi produknya.
Students have a variety of learning styles, with most of them being auditory learners. Auditory learners need at least a sound learning tool, while the available tools are written in a more visual form. Audio podcasts are a solution for auditory learners to understand and improve their understanding of teaching materials. Audio podcasts are an innovative means that are efficient in terms of the use of internet data packages and their facilities. Audio podcasts are quite effective in student learning and understanding. Through lecture operations in the past year, the increase in student final grades after using audio podcasts as a support for increasing knowledge and learning.
The product innovation enters the next stage in the product development process series towards commercialization. As a product during its development period, it is necessary to carry out market research to determine consumer preferences and perceptions, to become the basis for business analysis and improvement. This activity is carried out through deep interviews with inventors, product / sample tests and simulations, surveys and observations on the market and its segmentation. Market research techniques are used by searching, gathering, and analyzing information about consumers or markets that are appropriate for the business they run. In addition to product quality through understanding the needs and tastes of consumers, another thing that also builds consumer ratings of products is perception. Positioning is the initial analysis to build perception in the minds of consumers. This activity aims to obtain market research documents to determine consumer perceptions about innovation products after consuming the product so that it can be used as a reference for product improvement before commercialization. This activity also aims to help to analyze positioning and design marketing strategies for the next stage. Understanding consumer needs and creating products that are able to meet the needs and solve consumer problems are the keys to successful product commercialization. This activity carried out market research on 7 Andalas University innovation products on food and beverage category with 100 respondents for each of their products spread across the West Sumatra region. This activity produces product market research documents that can be used by each inventor and developer of each product to develop and commercialize their products.
Storytelling is effective for all types of learners. Visual learners learn through mental imagination of stories, auditory learners learn through the words and sounds of storytellers, kinesthetic learners learn through emotional connections and feelings from a story. Storytelling helps the learning process by making it easy to remember. In this course, international business consists of various materials which are history and examples of international cases that have story elements. Starting from stories about the start of international business in the world, adaptation of culture-economic-social-political-technology, to the history of international business organizations. The potential application of the storytelling method through cases is very conducive to this course. Storytelling is done through podcasts, face-to-face in class or online, and case-based method assignments with storytelling presentations.
Entrepreneurship education has played a crucial role in enhancing entrepreneurship in university. Technological changes and recent pandemic crises have accelerated a new method to enhance the effectiveness of entrepreneurship education. Business planning is an essential document that should be mastered by students as this would help them formulate and implement business plans or strategies. Universitas Andalas has committed to stimulating entrepreneurship courses as mandatory for all of its faculties. This time is a moment to renew how to learn business planning effectively, and this can be conducted by providing video production that includes insights from the business world. We have implemented this point of view in the context of Universitas Andalas, resulting in more engagement and understanding of students regarding business planning.
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