This paper aimed to identify what are the strategic benefits that the social incubation process offers for social enterprise. We conducted a case study with a Brazilian social incubator. Social enterprises that participated in the social incubation program were the analysis units. Among the eight strategic benefits found, three of them have never been previously indicated in the studied literature, therefore being a novelty herein highlighted to improve social enterprise's commercial and social missions. By understanding these benefits, social entrepreneurs can make better decisions about joining social incubation. Besides, managers of social incubators can understand the limitations inherent to the social incubation herein stressed, and, from this, improve the programs. Hence, this paper advances knowledge in the social entrepreneurship field.

Purpose The purpose of this paper is to identify the main activities that startups outsource and the elements involved in outsourcing decisions. Design/methodology/approach A multi-case study composed of Brazilian startups was conducted. Data through interviews and secondary sources were obtained. Two groups of startups were considered and analyzed comparatively: startups in the development stage and in the sales stage. Findings The findings show that even though the literature suggests that the core business should not be outsourced, some startups do have to outsource this kind of activity. That was the main difference found between startups in the sales stage and in the development stage: the former group has a solid structure, knowledge and resources, so they can keep the core business inside the firm; whereas the latter group has little experience, scarce knowledge and resources, making outsourcing a more attractive alternative. Originality/value Theoretically, this paper approaches a perspective underexplored in the innovation and management literature: outsourcing in startups. It highlights how outsourcing, as a decision between making and buying, can help startups to improve success potential. In practice, this paper discusses and demonstrates why and what can be outsourced by startups in the development and in the sales stages to overcome their limitations and, consequently, achieve better innovative results.