This study aims to determine the criteria that are considered important in the choice of smartwatches which are not yet widely used among the smart technology products and to determine the brand that provides the most benefit to the user from five different smartwatch brands as a result of the evaluations made for these criteria. One of the important issues of decision analysis was the integrated use of Multi-Attribute Utility Theory (MAUT) and Criteria Importance Through Intercriteria Correlation (CRITIC) weighting method. The quantitative and qualitative criteria were combined and the objective weighting method based on correlation analysis yielded the importance of the smartwatch, which is a quantitative criterion, as the most important criterion. Following price, storage space, size, ease of use, presence of health-related applications, brand image, aesthetic appearance, battery life, variety of designs, robustness and after-sales services. The benefits of these criteria have been compared between Apple, Samsung, Huawei, Fitbit, and Xiaomi brands, which are the most in demand in the market, and it is determined by an objective evaluation that Apple brand smartwatch provides the most benefit to the users.
Green supply chain management (GSCM) integrates environmental regulations into supply chain management to diminish the negative effects of supply chain processes on the environment. The environmental problems appeared by an enterprise arise from designing the product and last until the recycling process. GSCM activities include five drivers such as green design, green purchasing, green transformation, green logistics and reverse logistics. In this chapter, the main aim is to explain these drivers and to show how to measure the GSCM success of companies, which operate as tire manufacturers by using an evaluation of a group of experts in their field. The proposed method, intuitionistic fuzzy technique for order preference by similarity to an ideal solution as an effective group decision-making method, helped to identify the alternative company 1 with the best GSCM performance among six different alternative tire companies under the consideration of five important GSCM drivers. The ranking result was as follows: A1 > A3 > A4 > A2 > A6 > A5.
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