This study relates an audit experience with an interdisciplinary team in public health services at Fortaleza-CE and aims to describe the functional dimension of these audit actions and the its importance for nursing; to define a model with a professional marketing strategy for the nurse. Theoretical bases of contemporary Administration were used to converge with the audit practice experiences. One proposes a new audit nursing strategy in favor of the professional significance, because the nurse currently conducts actions with a scientific marketing identity, but at the unconscious level.

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O estudo identificou as ações significativas do "fazer o cuidado domiciliar", sua importância para a saúde, tendo-se como foco da questão as intervenções no ambiente alternativo. Utilizaram-se como instrumento de significação teórica os conceitos funcionais do cuidado cultural de Leininger (1991) para interpretar significações das ações científicas existentes nas intervenções domiciliares. Relatos de experiências de quatro enfermeiras que faziam cuidados domiciliares com mil famílias em Fortaleza-CE, pela iniciativa privada, identificaram ações do cuidado cultural no sistema de saúde. Conclui-se que os cuidados domiciliares têm um fazer significativo em saúde, como um benefício prestado com consistência científica. PALAVRAS-CHAVES: cuidados domiciliares de saúde, mercado de trabalho em enfermagemThe study identified the significant actions of "doing homecare," and its importance to health, focussing intervention in the alternative environment. The functional concepts of cultural care of Leininger (1991) were used as an instrument of theoretical meaning to verify the meaning of the scientific actions which exist over home intervention. Experienced reports of four nurses who were doing homecare with 1000 families in Fortaleza-CE by private enterprise, identified of cultural care on health system. Is has been concluded that homecare has a significant " doing" on health, as a served benefit with scientific consistency.