Abstract“Social TV”, described as the use of social media such as Twitter or Facebook stimulated by TV programs, is highly topical in the television industry. Communication research has fallen behind in addressing this issue. In this paper we explore the simultaneous communication activities of Twitter users while watching TV. Additionally, we tested whether different TV programs stimulate different communication activities. The main findings of our quantitative content analysis of approximately 30,000 messages show that communication within the Twitter community as well as evaluations of shows and actors are the main subjects of the explored tweets. We also found that different TV programs evoke different communication activities. While talent shows produce expressions of fandom and critiques of the candidates in the show, live events evoke a critical debate about the show itself and what’s happening on screen. Political talk shows can stimulate a public discourse.
Western European countries currently face much immigration from Eastern Europe and Asia. In Germany, Turkish migrants are the largest ethnic minority. Cohabitation is not yet a success story: some observers even fear the development of two separate cultures. Accordingly, public debate about the role of mass and ethnic media has risen. But what role do mass media and ethnic media play in the integration process? What is the role of'ethnic journalists'? In this article we discuss theoretical approaches to integration, cultural identity, and media consumption. We analyze the link between all three and present results pointing to the strong impact an ethnic online community has on the building of a hybrid cultural identity between majority and minority culture. We also discuss our findings on ethnic journalists' acculturation, self-conception, and audience evaluation.
Fernsehsender, Start-Ups und Hardware-Hersteller setzen in zunehmendem Umfang auf soziale Interaktion während des Fernsehens – und erhoffen sich mit „Social TV“ einen Weg zur ‚Rettung‘ des linearen Fernsehens und der Erschließung neuer Geschäftsfelder. Auf der Grundlage von 34 leitfadengestützten Experteninterviews mit Marktteilnehmern diskutiert der Beitrag das Marktumfeld von Social TV und seine Perspektiven in Deutschland. Der Fokus liegt auf Nutzerinnen und Nutzern, spezifischen Fernsehformaten sowie auf technologischen Entwicklungen, zukünftigen Geschäftsmodellen sowie den damit verbundenen Chancen und Risiken von Social TV.
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