Social TV in Deutschland – Rettet soziale Interaktion das lineare Fernsehen?

Abstract

Fernsehsender, Start-Ups und Hardware-Hersteller setzen in zunehmendem Umfang auf soziale Interaktion während des Fernsehens – und erhoffen sich mit „Social TV“ einen Weg zur ‚Rettung‘ des linearen Fernsehens und der Erschließung neuer Geschäftsfelder. Auf der Grundlage von 34 leitfadengestützten Experteninterviews mit Marktteilnehmern diskutiert der Beitrag das Marktumfeld von Social TV und seine Perspektiven in Deutschland. Der Fokus liegt auf Nutzerinnen und Nutzern, spezifischen Fernsehformaten sowie auf technologischen Entwicklungen, zukünftigen Geschäftsmodellen sowie den damit verbundenen Chancen und Risiken von Social TV.

Extension of Television on Social Networks

“…Studije ukazuju (Buschow et al 2013) na važnost društvene TV. Dosadašnja istra živanja nisu ukazivala na njeno prisustvo u Bosni i Hercegovini.…”

Is This Social TV 3.0? OnFunkand Social Media Policy in German Public Post-television Content Production

“…Whether we make the distinction between pre-, parallel, or follow-up communication (Buschow et al 2014, 131; cf. also Buschow et al 2013; Chorianopoulos and Lekakos 2008), social TV emerges almost exclusively as a second or third screen cultural practice that exists in addition to television content. Schatz et al (2008) define such mobile media-engaged manifestations as “Social TV 2.0”—a “part of a portfolio of ubiquitous services which accompany users through their daily lives as they migrate from device to device.” Beyond the first-stage single screen phenomena, social TV 2.0 describes a large number of mobile media-integrated communication practices such as chatting, messaging, tagging, and sharing specific television content, in combination with “social interaction features” such as commenting (e.g., on Facebook), microblogging (e.g., on Twitter), and producing and distributing user-generated content (UGC) (e.g., on YouTube).…”

“…Thus, the question of whether social media or social TV can "rescue linear television" 2 (Koch and Frees 2016, 418) must remain unanswered (cf. also Buschow et al 2013). Perhaps the question itself is suspect, since social TV does not intend to "rescue" linear television at all but rather requires a new perspective on novel TV-related content within a mobile and networked media environment.…”

“…As Buschow and Schneider (2015a, 18) have put it, “This comes as no surprise, because Social TV offers the chance of bringing the audience and society back into the public service organization—as customers and citizens.” However, even if social TV has the effect of regaining the audience, it is not working as a long-term strategy in promoting user involvement with PSB in Germany. In 2013, a representative research survey on the potential and dynamics of social TV in Germany (Buschow et al 2013) showed that, although the addition of social media to TV might generate new and more attractive formats, this does not compensate for the poor content that younger audiences in particular are not interested in. Thus, the question of whether social media or social TV can “rescue linear television” 2 (Koch and Frees 2016, 418) must remain unanswered (cf.…”

Global voice and social television: Exploring microblogging responses to “The Voice” shows in China and Germany

“…Microblogging, one of the leading social media platforms, has become a popular co-usage medium with TV. Especially in the case of talent shows, the high level of both temporal relevance and emotional involvement evokes real time discussions on TV shows among audiences (Buschow et al, 2013), while microblogging offers audiences a good platform to express their opinions. Audiences comment on the content of TV shows before, during, and after programs or episodes air (Proulx & Shepatin, 2012).…”